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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Payless Car Sales, Inc announcement today of its most recent “Dealer of the Month” Awards clearly indicates that its dealers perform consistently well from coast to coast.
Read More →Jennifer Murphy - Bill Finocchiaro, president of Peruzzi Toyota in Hatfield, Pa., has been experiencing online success since he expanded his Internet department and adopted new processes for the department. “I knew there was more out there;
Read More →Tim Bailey - The buying atmosphere created at these events ... will increase the front and back grosses significantly
Read More →Thomas B. Hudson, Esq. - The Texas Supreme Court found that Gullo Motors’ fraudulent actions merited exemplary (punitive) damages, but that the $125,000 remittitur exceeded the constitutional limits on exemplary damages...
Read More →Becky Chernek - It’s that sneaky system where the sales manager works out deals by getting customers to settle on only a monthly payment. Then, he sends them into the finance manager to close the deal
Read More →Randy Barone - All too often, buyers get distracted by vehicles that they have a “gut feeling” will do well on your lot.
Read More →Bob Tasca III, an owner of Tasca Automotive Group, contributes to his family’s more than 50-year history of accomplishments in the automotive industry with a long list of his own.
Read More →Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups.
Read More →Greg Goebel - While it is reported that the average Beacon score is a 685, banks consider anything below a 720 Beacon or FICO score as non-prime credit. With credit unions the bar is set slightly lower, with 680 being the line at which prime credit begins.
Read More →Greg Goebel - The most cost effective way to advertise is one of the easiest and most overlooked—references given by your existing SF traffic on their credit applications. Finance companies ask for a minimum of six references on credit applications.
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