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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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For over a year, automotive dealers have been hearing about the proposed Red Flag Ruling, which would require them to establish and maintain an identity theft program.
Read More →It was announced today that Dealer Marketing Services, Inc. will provide its web-based system for integration into Automotive Dealership Institute’s Finance and Insurance Management program.
Read More →Jeff Smelley - Many of us find out computers slowing down and/or having aggravating little problems that conspire to rob our time, patience and productivity. Here are a few common problems and what you can do to fix them, as well as prevent them.
Read More →Tom Herald - The number of approvals the banks gives, the ability to collect on each loan, and your profits will all increase dramatically if you focus on deal structure before ever ...
Read More →Zurich, one of the world’s largest property-casualty insurance companies, announced today that its Direct Underwriters business unit in North America is launching Unicover® VI...
Read More →Jennifer Rincon - In the last decade, the Earnhardt Auto Group based in Chandler, Ariz. has grown from three franchises to 11 across Arizona and Texas. Around 1994, the first Earnhardt Web site was created...
Read More →John Carroll - The Minority Dealer Advisory Council was created because the company established a mission to increase the number of minorities running GM dealerships.
Read More →AutoUSA, America’s best source of online customers, announced today it received the highest score in the area of business generation in the J.D. Power and Associates’ September 2007 Dealer Satisfaction Online Buying Services (DSOBS) Study.
Read More →Thomas B. Hudson, Esq. - You will recall that the most potent weapon that plaintiffs’ lawyers can bring to bear is a state “unfair and deceptive acts or practices,” or “UDAP”, law. Nearly every state has such a law, and Maryland, my home state, is...
Read More →John Carroll - Dealers can build some branding equity into every call to action. For Mudd, that’s a jingle or tag phrase with consistent graphics. “That’s your brand, which you use with a buy-now message. You have to sell cars or you don’t have a brand.
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