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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Greg Goebel - On April 3rd, the Chrysler Group issued a memo to dealers stating as of July 1, 2007 Chrysler dealers who fail to meet 50 percent of their monthly sales quotas will be barred from the Chrysler’s factory auctions.
Read More →Daymond Decker - To gain the systematic processes and controls necessary to operate effectively and efficiently, David Taylor contracted with a technology consultant with automotive digital marketing credentials and proven results...
Read More →David Keller - Most agreements promise to bring individuals to your dealership for a desk person, F&I manager and a closer during the sale. Usually, the length of the contract is for the sale period...
Read More →J Chernek Consulting, Inc., a nationally renown firm that provides finance and insurance consultation for automotive, RV and marine dealers nationwide, has named Carl Bohrer as its newest strategic partner. Becky Chernek, founder and CEO of the firm, was enthusiastic about his acquisition.
Read More →Greg Goebel - Gross profit makes the world go ‘round. You can’t spend a “unit,” a “deal,” or any other measurement——it all revolves around the gross. What then, does it take to earn that gross, and what exactly should our target be?...
Read More →CNA National has passed the $100-million mark in payments to dealers through its various profit participation plans, according to Alan Miller, senior vice president of sales.
Read More →Erika Cooper - The success of green peas never ceases to surprise me. It's amazing that the less you know, the better you do in auto sales ...
Read More →Ristken Software Services (Ristken), an enterprise-level provider of software solutions for the automotive industry designed to manage employee performance and maximize profits, today announced it has integrated rates from the Asset Protection Division of Protective Life Corporation into its MenuPro product, giving automotive dealerships direct access to Protective's rates.
Read More →Glen Roberts - Deal structuring was all about trying to maximize profit for the store and getting the deal bought. Often times this meant switching the customer to a cheaper car, getting the customer a co-signer or getting more down payment.
Read More →Carlos Rodriguez - Achieving success in any business requires a relentless focus on the basics: the core product or service, customers, distribution channels, competitors and the bottom line.
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