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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Ryan Linnehan - One of the biggest lessons that we have had to learn the hard way over the years is that the very same down payments that tend to make this time of year so exciting can also lead to a false sense of security in underwriting...
Read More →Strategic Marketing, Inc., the leader in automotive direct mail marketing and lead generation, is pleased to announce it has been successful in creating a new non-credit based list for sub-prime/near-prime marketing campaigns.
Read More →Arkona, Inc. (OTCBB: ARKN - News), one of the three largest dealer management system providers in the United States, the leader in on-demand solutions for new car franchise, independent and powersports dealerships, and the number one ranked ...
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John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...
Read More →Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...
Read More →Walter Trusdell - Things like pay-per-click, search engine optimization, organic searches, flash media, blogging, black list and more held no meaning in our dealership...
Read More →Jennifer Rincon - They attribute their quick-seeded accomplishments to a carefully selected location, employee satisfaction, extraordinary customer policies and a finely chiseled sales process...
Read More →Jeff Smelley - Microsoft claims the easiest way to keep your computer system current is to schedule these updates, TRUST Microsoft and just let everything happen automatically. To this Microsoft recommendation I say, “When pigs fly”!
Read More →Greg Goebel - Each year in April, Auto Dealer Monthly announces the winners of its annual Dealers’ Choice Awards (DCA), recognizing those allied industry vendors that do a superlative job in providing products and services ...
Read More →Jennifer Rincon - “We’ve always had Special Finance as the primary focus of our dealership,” Krum said...
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