Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Accountant Dave Keller explains how to adjust accounting practices to make things work more smoothly with your lender.
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Technology expert Ali Amirrezvani explains why dealers need to incorporate paid search into their advertising budget.
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Even if your dealership hasn't officially embraced it, social media is too big to ignore. Here's what you need to know to address the proper use of social media by both the dealership and individual employees and determine what your policies should be.
Read More →Here are a few of the resources available online to help dealers formulate a social media policy.
Read More →Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
Read More →Author Jay Parrish examines how cash balance plans can benefit auto dealers.
Read More →Attorney Tom Hudson discusses the Federal Trade Commission's recent settlement orders requiring several dealers to stop running ads in which they promise to pay off a consumer's trade-in no matter what the consumer owes on the vehicle.
Read More →BDC Expert Greg Wells explains the basics of properly structuring a service BDC to ensure success.
Read More →Compliance Expert Jim Radogna explains how taking a conservative approach when dealing with service customers can help service departments avoid misunderstandings, stay off the legal radar, and increase customer satisfaction.
Read More →Accounting expert David Keller explains how to structure the parts and service departments to accurately track sales and cost activity and increase gross profits.
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