
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
Read More →The rapid growth of mobile browsing makes a mobile/tablet presence required for dealers, but the continuous addition of new devices to the market can make it difficult for dealers to keep up. George Nenni explains how adaptive website design can help.
Read More →Ali Amirrezvani reveals how dealers can make their service departments more competitive online, even against national service brands.
Read More →For many years, Ohio law has left many wondering whether the cost of GAP products can be financed. Attorneys Nicole Munro and Glenn Knirsch discuss the recent passage of a bill in Ohio that at last addresses the uncertainty surrounding the sale of these products.
Read More →Attorney Tom Hudson addresses a few of the rumors that have been circulating about potential actions of the new federal Consumer Financial Protection Bureau.
Read More →Following up on his previous article exploring ways dealers can better track accounting transactions, accountant David Keller discusses various income statement accounts and what dealers can do to make their lives much easier.
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Moving a dealership is certainly never easy, but it can be an even bigger problem to move it online. And, what happens when you also change the name of a dealership? Oscar Vanderkooij, IT director for Goodson Acura and Audi Dallas in Dallas, Texas, recently faced both of these situations.
Read More →The primary responsibility for truthful and non-deceptive advertising rests with the dealer, not outside vendors or agencies. Jim Radogna offers several examples of advertising rules dealers should pay close attention to.
Read More →Many savvy dealers use a host of online tools to help improve efficiency in various areas. Auto Dealer Monthly took a closer look at an array of online tools that can help dealers make the most of their valuable time.
Read More →Your dealership website should be a destination and not a pass-through page. Joseph Clementi, general manager of University Honda, looks at three essential elements of website management to helps dealers with their conversion rates.
Read More →Advertising and Marketing Expert Paul Potratz looks at how dealerships can utilize and benefit from Pinterest, one of the latest social media platforms to catch on.
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