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Articles•by Philip Barras•September 28, 2012

Trendy is Nice, But Don’t Forget the Basics of CRM

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.

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Articles•by Kimberly Long•September 19, 2012

Express Auto Emphasizes the R in CRM

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

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Articles•by Paul Potratz•September 14, 2012

Does My Butt Look Fat In These Jeans?

Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.

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Articles•by Tom Hudson•August 31, 2012

You Should Not Be in the BHPH Business If …

A few words of caution from attorney Tom Hudson: if you fit any of these descriptions, you shouldn't be in the BHPH business.

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Articles•by David Keller, CPA, CFE•August 29, 2012

Be Ready For Fraud

CPA and certified fraud examiner David Keller goes over several measures dealers can take to protect their dealerships from internal theft and fraud.

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Articles•by Nicole Munro•August 28, 2012

UCCC Extraterritoriality - But it’s a Minnesota Contract!

If a finance company buys retail installment contracts from auto dealers in its home state, what happens when a consumer named in one of those contracts moves to a state with different laws from the company’s home state? Attorney Nikki Munro discusses a recent case that poses that very question.

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Articles•by Ali Amirrezvani•August 27, 2012

Mobilize Your Dealership

Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.

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Articles•by Jim Radogna•August 24, 2012

Is Your Information Safeguards Plan Keeping Up With Technology?

Dealerships have become more technologically advanced since the federal Safeguards Rule was first enacted. Compliance expert Jim Radogna presents some tips to help dealers ensure their information safeguards policy keeps pace with today's technology.

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Articles•by Kimberly Long•August 22, 2012

Finding the Right Balance in CRM at Germain BMW of Naples

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

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Articles•by Greg Wells•August 20, 2012

Video Killed the Email Star

Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.

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