Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Attorney Thomas Hudson discusses how proactive customer relationship management can potentially avoid sticky legal situations in the future.
Read More →Attorney Thomas Hudson shares one dealer’s reaction to non-compliance in the dealership.
Read More →Industry expert Jason Ezell explains how dealers can more accurately forecast the months ahead because with technology, they can view aggregated and normalized auto shopper data.
Read More →James L. "Butch" Williams, CPA, describes the health insurance credit available to small businesses in depth and even provides an example calculation.
Read More →Allen Dobbins of AutoStar details some of the pitfalls of implementing technology solutions in business and discusses some of the helpful technologies that emerged in 2010.
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In southeast Ohio, the Don Wood Automotive is building a nationwide Web presence for its parts and accessories business. Learn about Dealer Jeff Wood’s strategy to further build his Internet empire, which currently encompasses 39 URLs, and his online parts and accessories business.
Read More →The legalities surrounding bird-dog, or referral, programs vary from state to state. Attorney Tom Hudson reminds readers why it’s important to seek legal advice before implementing such programs.
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The Auto Dealer Monthly 2010 Digital Marketing Awards highlight a few of the best dealership websites in the industry, including single-point franchise sites, independent dealer sites, group franchise sites and specialty sites. See who stood out from the pack and why.
Read More →As a current dealership employee, Joe Chura reflects on how to increase Internet sales and how his perspective on that topic has changed since he went from working for Ford Motor Company to working in the dealership.
Read More →There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
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