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A new integration with ConnexPay is designed to give third-party administrators, agencies and dealers faster, more flexible payment options, improve efficiency and create profit opportunities.
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Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
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Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
Read More →Bryan Anderson, Autobase founder, explains how East Coast Honda drove business into the showroom with data mining and targeted marketing.
Read More →Industry expert, David Keller, discusses two profit centers dealers can add to dealerships to make 2011 a more profitable year—a detail department and a BHPH operation. He also discusses when BHPH dealers should set up a related finance company (RFC).
Read More →Attorney Thomas Hudson discusses how proactive customer relationship management can potentially avoid sticky legal situations in the future.
Read More →Attorney Thomas Hudson shares one dealer’s reaction to non-compliance in the dealership.
Read More →Industry expert Jason Ezell explains how dealers can more accurately forecast the months ahead because with technology, they can view aggregated and normalized auto shopper data.
Read More →James L. "Butch" Williams, CPA, describes the health insurance credit available to small businesses in depth and even provides an example calculation.
Read More →Allen Dobbins of AutoStar details some of the pitfalls of implementing technology solutions in business and discusses some of the helpful technologies that emerged in 2010.
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In southeast Ohio, the Don Wood Automotive is building a nationwide Web presence for its parts and accessories business. Learn about Dealer Jeff Wood’s strategy to further build his Internet empire, which currently encompasses 39 URLs, and his online parts and accessories business.
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