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A new integration with ConnexPay is designed to give third-party administrators, agencies and dealers faster, more flexible payment options, improve efficiency and create profit opportunities.
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The legalities surrounding bird-dog, or referral, programs vary from state to state. Attorney Tom Hudson reminds readers why it’s important to seek legal advice before implementing such programs.
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The Auto Dealer Monthly 2010 Digital Marketing Awards highlight a few of the best dealership websites in the industry, including single-point franchise sites, independent dealer sites, group franchise sites and specialty sites. See who stood out from the pack and why.
Read More →As a current dealership employee, Joe Chura reflects on how to increase Internet sales and how his perspective on that topic has changed since he went from working for Ford Motor Company to working in the dealership.
Read More →There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
Read More →Thomas B. Hudson - What's a dealer to do in order to avoid an up-close-and-personal meeting with his state's AG? We recommend that dealers prominently price all their cars (as some state laws require). The price is the price, no matter who is buying or how they are paying.
Read More →When a customer submits an Internet lead to a dealership, the first call – if well executed – can result in a sale if followed by solid follow-up processes and a qualified, focused sales consultation.
Read More →David Keller - As more dealers rely on used vehicle sales since new sales are significantly down from years past, it’s important to keep your eye on used sales as new sales incrementally increase.
Read More →@utoRevenue General Manager Brice Englert discusses how service customer retention can be improved through having a marketing plan, using a variety of channels and tailoring marketing messages.
Read More →Deceiving and defrauding customers is one easy way to get the attention of your state attorney general. Tom Hudson details how and why one dealership paid big for engaging in illegal practices.
Read More →Managing two aspects of a business at once may seem like it saves you time, but Author David Keller points out that’s not the case in BHPH. Without 100-percent focus on the task of collections, repossessions and delinquency rates will increase dramatically and profitability will decrease quickly.
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