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Articles•by Todd Swickard•February 23, 2007

2007 Myths About SEO & SEM

Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...

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Articles•by Karen Steckler•February 21, 2007

Competing with the Jones’ of the World

Karen Steckler - From the first contact that they make with the customer to gathering a name from an Internet lead, customer service is always a priority for Jones.

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Articles•by David Keller, CPA, CFE•February 19, 2007

Financial Strength Found In Proper Accounting

David Keller - You have to manage cash. You can’t manage your business from how much cash you have in the bank or how much sales revenue you can produce...

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Articles•by Tom Hudson•February 14, 2007

West Virginia Court Rejects Attacks On Arbitration Agreement

Thomas B. Hudson, Esq. - The decision also deals with a wide-ranging attack on an arbitration agreement that uses most of the arguments commonly asserted by plaintiffs’ lawyers around the country, rejecting them one by one...

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Articles•by Jason Ezell•February 13, 2007

Thou Shalt Not Take Thy Competitor’s Name In Vain At Least Not In Search Engines

Jason Ezell - When potential customers do a query through search engines, the search engine’s function is to weed out irrelevant content to locate exactly what the user wants...

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Articles•by David Keller, CPA, CFE•February 8, 2007

Reacting In Rome Influencing At Home

David Keller - How do you start your planning? Ask yourself what you want to accomplish. Put it on paper. It doesn’t have to be neat, or complete, in the beginning...

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Articles•by Karen Steckler•January 26, 2007

Immortality For Your Dealership Secured By Estate Planning

Karen Steckler - Dealership owners know the livelihood of many individuals, beyond their immediate family, are dependent on their business operations...

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Articles•by John Carroll•January 25, 2007

Honda North's Power Duo BDC And CRM Break The Status Quo

John Carroll - “These are business people who happen to be in the auto industry, not car guys. They wanted to cut back on the expenses for the traditional ways to bring in traffic.”

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Articles•by Jeff Smelley•January 24, 2007

Heat Destroys Your Assets How To Protect Your Computing Equipment

Jeff Smelley - Heat adversely affects most equipment and is the most often overlooked threat to your equipment. Today’s faster computers draw more electrical power than ever and therefore generate more heat internally. Internal heat is far more likely to compromise your equipment life than external heat.

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Articles•by Rob Anderson•January 23, 2007

Half Your Advertising Isn’t Working Can You Identify And Eliminate It?

Of all new car buyers, 75 percent shop online before making a buying decision. How do you as a dealer use this to your advantage?

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