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Articles•by David Keller, CPA, CFE•October 31, 2006

Getting Your Act Together - All The Pieces

David Keller - Having an under capitalized dealership will not allow you to grow at the right speed, and you will “crash.”...

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Articles•by Tim Madel•October 30, 2006

The Box Is Dead: Get Creative With Your Seach Engine Marketing

Tim Madel - Every click is potentially a new customer. So, why not make creative ads that really appeal to potential buyers...

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Articles•by Vince Passione•October 27, 2006

Drive More Profit On Every Deal With Integrated Technology

Vince Passione - The various partners that you now depend upon have migrated their products and services to Internet platforms. Also referred to as ASPs or "application service providers," these new systems offer a consistent platform for conducting business which will give you the opportunity to create an integrated workflow between departments.

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Articles•by Rob Chesney•October 18, 2006

Selling The Alternative: Keeping: Up With Consumer Demand For Fuel Efficiency

Rob Chesney - ...eBay Motors has added a “Fuel Type” attribute as an item specific that can be seen in vehicle listings...

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Articles•by Jennifer Murphy Bloodworth•October 17, 2006

Dealership Adds Lead Alert - Response Times Double

Jennifer Murphy - Within 15 minutes ... a Microsoft Alert e-mail and text message notifying him of the lead...

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Articles•by Tim Madel•October 16, 2006

Step Up To Web 2.0

Tim Madel - Web 2.0 revolves around participation, information that is alive and wide distribution of the data...

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Articles•by John Zieglar•October 13, 2006

Does Your Engine Need An Overhaul? Choosing Your Qualified Mechanic

John Zieglar - The single most important factor when choosing and developing a strategy is selecting a partner that possesses solid automotive credentials...

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Articles•by David Keller, CPA, CFE•October 11, 2006

The Almost Perfect Dealership

David Keller - It also means you must have first set goals for every person in your dealership, including yourself, to achieve the perfect dealership environment...

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Articles•by Jeff Smelley•October 6, 2006

Welcome FIOS, Yet Another Internet Choice.

Jeff Smelley - Broadband choices have expanded yet again. Verizon has introduced FIOS, Fiber Optic Service, boasting speeds up to 50 mbps to compete with existing cable Internet services. This new product is well worth looking at if you are shopping for Internet service.

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Articles•by Jeff Smelley•October 3, 2006

Dispelling DMS Myths

Jeff Smelley - F&I software by itself does not constitute a Dealership Management System (DMS), despite many claims to the contrary.

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