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Articlesby Rob ChesneyDecember 4, 2006

Your Part In Online Sales: Parts & Accessories Find New Homes Online

Rob Chesney - Dealers are finding real success listing closeouts, overstocks, returns, scratch-and-dents and large wholesale lots online...

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Articlesby Harlene DoaneNovember 22, 2006

Customer Service And Training: New Vehicle Lead Providers Stack Up

Harlene Doane - Every dealer has a certain level of expectations when working with lead providers, and all services bought are measured against...

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Articlesby John ZieglarNovember 15, 2006

Fine Tuning Your Engine: Building An Effective Search Engine Marketing Stratagy

John Zieglar - An effective, well-tuned online strategy will dramatically increase traffic to your dealership and overhaul sales...

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Articlesby Rob ChesneyNovember 13, 2006

Selling The Alternative: Building An Online Dealership To Reach More Customers

Rob Chesney - The Internet allows consumers to search a vast selection of vehicles, read reviews, access reports, compare prices and look for deals...

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Articlesby Tom HudsonNovember 10, 2006

Where There’s Smoke, There’s Fire ... Or Not.

Thomas B. Hudson, Esq. - ... which did not admit any wrongdoing, said Wednesday it settled the lawsuit to avoid the cost of protracted litigation...

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Articlesby Todd SwickardNovember 8, 2006

Search Budget: How Much Is Enough?

Todd Swickard - When considering overall online budget, the rule of thumb seems to be a 10 percent allocation of the total advertising budget...

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Articlesby David Keller, CPA, CFEOctober 31, 2006

Getting Your Act Together - All The Pieces

David Keller - Having an under capitalized dealership will not allow you to grow at the right speed, and you will “crash.”...

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Articlesby Tim MadelOctober 30, 2006

The Box Is Dead: Get Creative With Your Seach Engine Marketing

Tim Madel - Every click is potentially a new customer. So, why not make creative ads that really appeal to potential buyers...

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Articlesby Vince PassioneOctober 27, 2006

Drive More Profit On Every Deal With Integrated Technology

Vince Passione - The various partners that you now depend upon have migrated their products and services to Internet platforms. Also referred to as ASPs or "application service providers," these new systems offer a consistent platform for conducting business which will give you the opportunity to create an integrated workflow between departments.

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Articlesby Rob ChesneyOctober 18, 2006

Selling The Alternative: Keeping: Up With Consumer Demand For Fuel Efficiency

Rob Chesney - ...eBay Motors has added a “Fuel Type” attribute as an item specific that can be seen in vehicle listings...

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