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Articles•by David Keller, CPA, CFE•December 13, 2006

Accounting For Special Finance And BHPH Differences

David Keller - Most software programs also permit the printing of any of the available financial statements at any time during the month...

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Articles•by Tim Madel•December 8, 2006

The Ultimate Goal of Search Engine Marketing

Tim Madel - More and more dealers see the value of using a provider to help keep up the constant monitoring and optimization of keywords and search terms.

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Articles•by John Zieglar•December 6, 2006

A Measure For Success: Is Your Dealership In The Car Business Or The Customer Business?

John Zieglar - Getting visitors to your site is one thing, but developing trust-based, long-term relationships with customers requires more than just a great Web site...

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Articles•by Tom Hudson•December 5, 2006

When The Fastball Isn’t Working, It’s Time For The Curveball . .

Thomas B. Hudson, Esq. - Thomas Colunga bought a car from Sonic Automotive and financed the purchase by entering into a retail installment sales contract...

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Articles•by Rob Chesney•December 4, 2006

Your Part In Online Sales: Parts & Accessories Find New Homes Online

Rob Chesney - Dealers are finding real success listing closeouts, overstocks, returns, scratch-and-dents and large wholesale lots online...

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Articles•by Harlene Doane•November 22, 2006

Customer Service And Training: New Vehicle Lead Providers Stack Up

Harlene Doane - Every dealer has a certain level of expectations when working with lead providers, and all services bought are measured against...

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Articles•by John Zieglar•November 15, 2006

Fine Tuning Your Engine: Building An Effective Search Engine Marketing Stratagy

John Zieglar - An effective, well-tuned online strategy will dramatically increase traffic to your dealership and overhaul sales...

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Articles•by Rob Chesney•November 13, 2006

Selling The Alternative: Building An Online Dealership To Reach More Customers

Rob Chesney - The Internet allows consumers to search a vast selection of vehicles, read reviews, access reports, compare prices and look for deals...

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Articles•by Tom Hudson•November 10, 2006

Where There’s Smoke, There’s Fire ... Or Not.

Thomas B. Hudson, Esq. - ... which did not admit any wrongdoing, said Wednesday it settled the lawsuit to avoid the cost of protracted litigation...

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Articles•by Todd Swickard•November 8, 2006

Search Budget: How Much Is Enough?

Todd Swickard - When considering overall online budget, the rule of thumb seems to be a 10 percent allocation of the total advertising budget...

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