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The Fixed Ops Blind Spot | Dealer Debrief
Customer-pay repair orders only make up about 5% of a service department’s repair orders. Is your dealership missing out on this profitable service?
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SEARCHMENUSEARCHCustomer-pay repair orders only make up about 5% of a service department’s repair orders. Is your dealership missing out on this profitable service?
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Gary Simmons - Consider the usual dealership scenario: the sales person sells the vehicle and assumes their job is done. Instead of introducing the customer to the service team, showing them the bay, and explaining that their services are...
Read More →Jennifer Rincon - The service directors, who are interacting with customers, constantly collect ideas for improvement. The seeds of these ideas, though frequently shared at the monthly meetings, can get choked by a busy schedule.
Read More →David Boyle - Why is it with all the advances in technology and processes, the way we sell service and interact with our customers hasn't changed in decades?...
Read More →Don Reed - One very effective way to correct this is to send all incoming service calls to a business development center (BDC). Properly trained BDC personnel can provide a multitude of services that will increase owner retention...
Read More →Don Reed - In the pursuit of additional profit opportunities in your service department, you must focus on maintenance of your customers’ vehicles. This is a missed opportunity for many dealers who do not perform complete, thorough inspections of...
Read More →Don Reed - Why do we classify half of our dealership as variable and the other half as fixed? What is the difference between the two? Should they operate independently of one another or operate as one? Is one more important than the other?...
Read More →John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level...
Read More →Harlene Doane - A recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single service visit increased that chance by 29 percent...
Read More →Jennifer Murphy - While some consider reconditioning and detailing synonymous, they are very different. According to Ken Billado, assistant manager of the detail operation at The Automaster (a high-line and import dealership group out of Shelburne, Vt)...
Read More →Don Reed - The first step in recruiting for any position is to determine the maximum compenstation you are willing to pay a top performer...
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