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Fixed Ops

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Articlesby John CarrollJune 11, 2008

The Technician Shortfall: Proper Recruiting, Hiring and Training to Attract and Retain Qualified Individuals

John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level...

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Articlesby Harlene DoaneJune 9, 2008

Service Retention: The Value of Your Service Advisor

Harlene Doane - A recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single service visit increased that chance by 29 percent...

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Detailing is Very Much Alive: Dealerships are Increasing Customer Satisfaction and Profits as a Result

Jennifer Murphy - While some consider reconditioning and detailing synonymous, they are very different. According to Ken Billado, assistant manager of the detail operation at The Automaster (a high-line and import dealership group out of Shelburne, Vt)...

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Articlesby Don ReedMay 14, 2008

Recruiting Top Performers: How To Hire What You Want And Need

Don Reed - The first step in recruiting for any position is to determine the maximum compenstation you are willing to pay a top performer...

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Articlesby Don ReedMay 7, 2008

How to Become Differently Better

Don Reed - If your dealership’s new vehicle unit sales decline by another 6 percent, what does that mean to your bottom line? For those of you who own a franchise that is also losing market share, the decline is even greater...

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Articlesby Don ReedMarch 26, 2008

Evaluate Your Parts Department: Know Your Most Profitable Customer

Don Reed - Does your parts department provide every customer the highest level of service they possibly can? Well, to answer that question properly, we must first determine who is the customer?...

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Articlesby Don ReedFebruary 20, 2008

Your Service Plan for the New Year: No Cost Changes That Produce Net Profits

Don Reed - If you want to focus on “controllable” expenses, then take a long look at policy adjustment and shop supplies. Implement a log for each of these and require your manager to review it with you weekly...

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Articlesby Jennifer Murphy BloodworthJanuary 28, 2008

Focusing On Fixed Ops: Crest Cadillac Thrives On Southern Hospitality

Jennifer Murphy - The customer is taken to the private office of one of the four the service consultants/advisers who usually spend between seven and 10 minutes with each customer to understand the customer’s concerns.

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Articlesby Don ReedJanuary 18, 2008

Training Your Service Customers: Pays Big Dividends

Don Reed - Starting today, ask each of your advisors what maintenance is required by your respective manufacturer. I’m betting they don’t know. If that is the case, then require them to read the warranty book and they will find the words...

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Articlesby Don ReedDecember 21, 2007

Evaluate Your Service Department

Don Reed - It doesn't matter what the price of gasoline is or what the interest rates are because there will always be opportunities for improvement in dealing with the retail service customer...

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