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Articlesby Michael ReesAugust 7, 2007

Accountability In The Ranks: Measuring Performance Goals

Michael Rees - Let everyone know exactly what you expect of them (full job description, including expectations of performance). Make sure they have the tools to do what you expect of them (training, support etc.)...

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Articlesby David Keller, CPA, CFEAugust 4, 2007

Event Sale Contracts: What You Need To Know

David Keller - Most agreements promise to bring individuals to your dealership for a desk person, F&I manager and a closer during the sale. Usually, the length of the contract is for the sale period...

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Articlesby Rob AndersonAugust 3, 2007

Advertise During Economic Downturns: Opportunity For Expanding Your Market Share

Rob Anderson - This lead to four years of solid growth prior to rising interest rates and gasoline prices over the past 12 months, so let’s take a page from the manufacturers’ playbook.

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Articlesby John Max MillerAugust 1, 2007

The Right CRM Tools Make You Money

John Max Miller - Most CRM systems do not automate many processes. They require human interaction to manage and implement these processes, while automated processes cost nothing.

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Articlesby Erika CooperJuly 31, 2007

The Green Pea Phenomenon: Making the Customer Like You

Erika Cooper - The success of green peas never ceases to surprise me. It's amazing that the less you know, the better you do in auto sales ...

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Articlesby Mauricio EspinosaJuly 31, 2007

The Hispanic Prospect: Make The Right Call

Mauricio Espinosa - Make sure that every staff member with any form of contact with the public has received multi-cultural training. Record language preferences in your CRM tool ...

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Articlesby Tom HudsonJuly 27, 2007

"Yo-Yo" Deals In Finance: I Don't Think So

Thomas B. Hudson, Esq. - The relative rarity of these transactions doesn’t faze the NCLC, or, for that matter, the press. They know a good, catchy (and loaded) headline phrase when they hear one. So, they call every conditional delivery transaction...

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Articlesby Rob AndersonJuly 16, 2007

Why Direct Mail Makes You Feel Listless

Rob Anderson - Since many of you target customers have less-than-perfect credit, you should first understand that the addresses and phone numbers of “secondary” customers change more often than primary customers.

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Articlesby Will ParquetteJuly 13, 2007

Follow-Up Skills Everyone Needs

Will Parquette - Even if we have done a good job with the customer and covered all of the steps (selection, presentation, demo drive, etc.), averages dictate that about three of every four prospects will leave without buying ...

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Articlesby Tom HudsonJuly 11, 2007

Court Muffs Ohio Spot Delivery Case

Thomas B. Hudson, Esq. - In addition to the installment contract, the Pattons signed a “Purchase Spot Delivery Agreement” stating that the Pattons were taking possession of the minivan before approval of financing and that Wyler Eastgate could...

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