September 2013

Cover Story

Spotting a Fake Online Review

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

Article

Marketing Maintenance

Marketing Maintenance

The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.

Article

How to Add a New Department

How to Add a New Department

Diversifying your operation can bring new customers, new revenue — and new accounting concerns. The magazine’s resident number cruncher asks the tough questions.

Article

It’s a Win-Win-Win

Special finance guru breaks down his process for desking a deal that works for you, your customer and the finance company. He also delves into lender relations and more.

Article

Top 10 Website Fixers

Top 10 Website Fixers

Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.

Article

No Discount Available

No Discount Available

Accounting wiz explains why the LHPH contracts you sell to your related finance company don’t qualify for the same deduction you take on BHPH paper.