Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
Diversifying your operation can bring new customers, new revenue — and new accounting concerns. The magazine’s resident number cruncher asks the tough questions.
The magazine’s legal expert found several common mistakes in the paperwork for his new car, each of which could cause trouble for the dealer.
Special finance guru breaks down his process for desking a deal that works for you, your customer and the finance company. He also delves into lender relations and more.
Expert offers three keys for coaching staff to follow a new process after the trainer leaves.
Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Accounting wiz explains why the LHPH contracts you sell to your related finance company don’t qualify for the same deduction you take on BHPH paper.
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
In March 2011, while searching for a car of his own, Paul Adkins ventured onto the lot of E-CarOne in Carrollton, Texas. A month later, that single visit turned into a job, and he hasn’t left since.
The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.