MAX Digital Adds Trade Valuation Tool
MAX Trade Value was developed in partnership with auto dealers and designed to leverage deep market data to facilitate online trade-in valuations.
MAX Digital executives say Trade Value helps generate leads by attracting and engaging online car shoppers.
Photo courtesy MAX Digital
CHICAGO — MAX Digital has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive experience for car buyers who wish to value their trade-in online, the company announced.
MAX Trade Value was requested by and developed in partnership with dealers, executives said, and is available as part of an existing full partner package or individually with a “wide variety” of integrations.
“Shoppers want to get a quick estimate and understand the support for that estimate at a glance,” said Ryan Walker, MAX Digital’s vice president of product and engineering. “MAX Trade Value takes seconds to use and supports customers on their way to purchase.”
Read: MAX Digital Powers DealerCenter Enhanced Market Pricing
More Digital
Cox Automotive Tool to Streamline Dealership Workflows
The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.
Read More →
DAS Technology Earns Multiple Industry Honors
The company's Power AI Search was recognized for automotive artificial intelligence as .
Read More →
Reduce Fragmentation, Connect Customer Data
Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.
Read More →
Dealer Debrief: Service Tech Recognition
In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!
Read More →
Dealer Debrief: Manufacturing Meets Demand
In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.
Read More →
Trust of Autonomous Cars Not Automatic
A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.
Read More →
Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →