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Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.
Read More →Attorney Nicole Munro explains why dealers must be prepared if the Consumer Financial Protection Bureau comes knocking on their door and looks at some the the CFPB's recent enforcement actions.
Read More →Millennials constitute one of the most sought-after buying demographics in the market, but dealing with this generation requires a slight change of tactics. Author (and millennial) Kelly Wadlinger offers a few hints for dealers on selling to her generation of buyers.
Read More →Brian Barfield, founder of Modern Day Selling, offers some advice on how to deal with and sell a demanding customer.
Read More →The FTC has made a lot of noise about looking into car dealers and their reportedly abusive practices, but what percentage of consumer complaints are actually about car dealers? Attorney Tom Hudson takes a closer look.
Read More →Author Brad Nierenberg discusses what experiential marketing is and what it can do for your dealership.
Read More →Accountant Dave Keller explains how to adjust accounting practices to make things work more smoothly with your lender.
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Technology expert Ali Amirrezvani explains why dealers need to incorporate paid search into their advertising budget.
Read More →Gene Daughtry, general manager of BHPH operation Best Ride, discusses how a manager directly affects the attitide and motivation of his employees.
Read More →Buy here pay here expert Alan Mosher explains why the credit application is the most important collections tool for a BHPH dealer.
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