
Historically, the group average in the Non-captive Prime Finance category is high compared to averages in other categories. This year, the category still fared well among dealers, with four companies receiving accolades.
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For the past couple years, dealers have rated five captive finance companies high enough to make the Dealers’ Choice Awards listing. This year, however, only three companies scored recognition from their respective dealer bases.
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While the Reinsurance category is a relatively new category, it’s been around long enough for trends to emerge. For the past three years, the group average has been relatively high compared to other group averages, and two companies have proven their staying power as top providers.
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Familiar but different sums up this year’s winners in the Service Contract Provider category. Only one provider returned from last year, but all four companies with above-average scores have been recognized in past years.
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In the increasingly regulated realm of F&I, continued training is vital for dealerships of all shapes and sizes. This year, dealers recognized three F&I trainers.
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Compared to the other categories in the awards, the Internet Trainer category is always a high-scoring one, and this year was no different. However, the race between the top two this year was closer than ever with only 0.4 points separating them.
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For a second year in a row, only two sales trainers were rated well enough by their dealers to claim awards.
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Out of all 21 categories in the Dealers’ Choice Awards, the direct mail category is the only one that has seen no movement among the top two award winners for the past four years.
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The 2011 awards mark the first year Auto Dealer Monthly has recognized chat providers in the Dealers’ Choice Awards; however, it’s not the first time dealers have voted for chat providers.
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Over the years, fluidity in the CRM category has been the norm, so when dealers rate a provider well for consecutive years, it’s a testament to the company’s staying power. This year, dealers recognized four companies, including a new top dog and two newcomers to the category.
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