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Greg Goebel - It is a new year, and many dealers have finished their annual planning and are prepared for a continued upswing in business for the coming year. Based on the calls and e-mails I have received recently, that includes for some dealers (for very good reasons) a refocus on their special finance efforts.
Read More →Brett Boatright - You know the sales rep who says, "When I’m a manager, I will never be like this jerk I work for." Although, the minute they get promoted, they become the same jerk. Why does this happen? The simple answer is: It's all they know!
Read More →Jennifer Murphy - Four successful dealers – three franchise (Bert Boeckmann, president/owner, of Galpin Motors; Steve Hinchcliff, president and CEO of H&H Chevrolet; and Carlos Ledezma, dealer principal Of Cable-Dahmer Chevrolet) and one independent (David Andrews, dealer principal of City Auto) – shared their plans and goals for 2010 with Auto Dealer Monthly.
Read More →Joe Turner - Few things have changed the way businesses advertise like social media. Of course, radio was a big change from print, and TV brought a whole new dynamic, but advertising was still a matter of pushing a message to the masses and hoping some got it.
Read More →Zoombak®, a leading provider of GPS tracking devices, recently announced the launch of Locate Assist™, a new feature for the company’s buy here pay here product, Zoombak GPS Recovery™ Finance Track. This new feature will give buy here pay here dealers an advantage they didn’t have before in tracking their vehicles.
Read More →Greg Wells - With a predicted 11.2 million sales in 2010, we will be short six million sales compared to 2007. Six million missing sales equates to 36 to 40 million missed showroom opportunities. It’s not market share you should focus on, but opportunity share.
Read More →Brent Carmichael - For those of us in the BHPH world, the weather for 2010 looks to be mostly sunny with a few clouds here and there and a slight chance of a shower or two (very similar to what we saw in 2009).
Read More →Kirk Manzo - The root of the word “motivation” comes from the Latin word “motivus” meaning to move or take action. So what moves your people to take action?
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Harlene Doane - It’s been said that a picture is worth a thousand words, and Steven Sodikoff, dealer principal of Steven Toyota Scion in Harrisonburg, Va., believes it applies to his inventory. Recently, Sodikoff invested heavily in his dealership’s online presence in a rather unusual way. He took an empty service facility and transformed it into a high-tech photography studio.
Read More →Thomas B. Hudson - The old adage says there’s more than one way to skin a cat. The following plaintiffs sought to have the court hold the dealer liable for their injuries. First, they claimed that the dealership couldn’t disclaim the implied warranties of sale with respect to a safety defect.
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