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Articlesby Jason EzellOctober 16, 2008

Listen to Your Web Site

Jason Ezell - ... 90 percent of everyone out there looking to buy a car goes online at some point to research that purchase, the Internet can give us the most accurate, current and specific facts about shopper trends ...

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Articlesby Tom HudsonOctober 15, 2008

What Happens When Your Customer Is Uninsured?

Thomas B. Hudson, Esq. - Sometimes it seems like there’s just no end to the ways a dealer can get into a legal jam. That’s really not surprising ... Here’s an example of a dealer’s problems arising from the sale, or non-sale, of credit insurance...

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Articlesby Charley PompeyOctober 14, 2008

The Fairy Tale of the Sleeping Buy Here Pay Here Dealer

Charley Pompey - Once upon a time, there was a BHPH dealer who fell asleep in his office under the spell of a wicked customer. When this buy here pay here dealer fell asleep, he began to dream that he could sell his cars for anything he wanted to. He and his employees knew the BHPH business and did not need to change the way they did things or educate themselves on the business.

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Articlesby Tom HeraldOctober 14, 2008

Why CRM Systems Fail: The Problem Isn't What You Think

Tom Herald - One of the most common reasons cited for the high failure rate of CRM Systems is poor data quality. It is also one of the easiest problems to avoid.

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Articlesby Daymond DeckerOctober 11, 2008

Tasca Auto Group Writes the Book on e-Satisfaction

Daymond Decker - At the age of 27, Bob Tasca Sr. opened his first Ford dealership with a completely new mindset: one-price selling and unparalleled customer service, both of which were unheard-of ...

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Articlesby Justin SpathOctober 10, 2008

Signal-to-Noise Ratios: Online Employment Information Fights For Attention

Justin Spath - This ... is a fundamental problem with employee relations practices at many automotive dealerships. We lose employees and have trouble finding new ones because ...

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Articlesby Kevin DayOctober 9, 2008

Understanding Risk Retention Groups

Kevin Day - Most people know and understand what typical insurance is; insurance is the means of guaranteeing against loss or harm. What people don’t understand (and during my 13 years as a dealer I didn’t understand this either) is RRGs. An RRG is ...

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Articlesby Scott DreisbachOctober 8, 2008

Truck Month Is Coming: The Glut of Inventory

Scott Dreisbach - Every single successful retailer of any product across this great country of ours has at least one thing in common. They all desire to gain market share on their competitor. They all want to sell more ...

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Articlesby Jim JacksonOctober 8, 2008

Technology: Partner or Distraction

Jim Jackson - ... there are many new technologies in the car business that can and will change your performance. Here are some basic guidelines for using technology that, if applied, will improve your potential ROI.

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Articlesby Rob ChesneyOctober 5, 2008

It Is Not Too Late: Commit to Online Sales Now

Rob Chesney - When managers consider their competition, they must ask themselves how they can compete to stay ahead or even stay in business. Just as in the real world, customer service is ...

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