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Articlesby Greg GoebelSeptember 23, 2008

Don’t Be Timid: Lack of Liquidity Paired With Fear and Ego Becomes a Lethal Mix

Greg Goebel - It is a tough, tough market for many auto retailers. I warned of this last October saying the recession was here, and it is. I could care less about a few paltry economic growth indicators.

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Articlesby Jennifer Murphy BloodworthSeptember 22, 2008

Employee Insurance and Benefit Packages: Current Trends and Ways to Save

Jennifer Murphy - With such high costs to dealers, it’s understandable that some dealers are evaluating their plans, weighing their options and even modifying coverages in the current economic climate.

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Articlesby J.D. RuckerSeptember 22, 2008

Get Better Gas Mileage with SEO

Jim Rucker - Gas mileage is a hot topic to automotive consumers. Search engine optimization (SEO) is a hot topic to automotive dealers. With today’s economic conditions, getting the most mileage ...

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Articlesby Rob ChesneySeptember 21, 2008

Building Trust, Building Sales and Managing Your Online Reputation

Rob Chesney - There are many ways in which a dealer can begin to build buyer trust online, and it all starts with the listing. When listing a used vehicle online, it is important to ...

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Articlesby Justin SpathSeptember 20, 2008

Making the Most of Online Employment Ads

Justin Spath - The function of an online employment ad is really no different than one that appears in print. The key thing to remember is that due to the form of the online employment ad, ... you are not constrained by the print format. There are no ...

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Articlesby Rob AndersonSeptember 19, 2008

Taking Tips from the Golf Pros: Explain Why - not Just What - in Your Marketing

Rob Anderson - “I want a low interest rate, no money down and a $75,000 Escalade even thought my credit has been shot since the Reagan Administration. I also want a $199 monthly payment on that Escalade.” ... What is important is how you respond to the request.

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Articlesby Daymond DeckerSeptember 18, 2008

Drive Business, Drive Profits with Digital Advertising

Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...

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Articlesby Tom HeraldSeptember 17, 2008

Uncovering Eight Common Myths About Web Sites

Tom Herald - Your Web site is the flagship of your business marketing plan, and it’s open 24/7, whenever a prospective customer wants to learn about you, your dealership, your inventory and your financing. By simply...

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Articlesby Jim JacksonSeptember 17, 2008

Strengthen Your Team

Jim Jackson - T.E.A.M. has six key components. No one component is more important than another, but if you don’t have them all in place, you’ll be out of balance ... The six components are:

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Articlesby David Keller, CPA, CFESeptember 16, 2008

Cash Flow: An Urgent Matter

Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...

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