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marketing

DealerSuccess Launches Geo-Based Marketing Plugin for Dealer Websites

Marketing firm DealerSuccess launched a website conversion tool called ConversionBlaster. It's a plugin for dealer websites designed to target people for specific campaigns based on their geographical location and their proximity to predetermined geofences.

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Take 5 Media Group Partners With Starfish Media Group to Promote Documentary to Auto Sector

The digital media marketing group announced it is partnering with Soledad O’Brien and Starfish Media Group to promote "The War Comes Home," a documentary about the challenges veterans face when they return home from active duty.

HP360 to Distribute Black Book's Bullseye Prospecting Solution

Black Book's distribution agreement with HP360 will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.

ProMax to Distribute Black Book's New Bullseye Prospecting Solution

Black Book's distribution agreement with ProMax will help expand the footprint of its new Bullseye Prospecting solution, a turnkey platform for dealer marketing campaigns.

Pickup Rate Not Keeping Up With Rise in Inbound Calls, Survey Shows

Eighty-nine percent of dealers surveyed agreed that having a comprehensive process for handling inbound calls was important; however, only 40% were confident they were managing incoming calls effectively, according to a survey conducted by CallSource

TrueCar's Perry Lays Out Plans to Win Back Dealers, OEMs

TrueCar's new CEO used the firm's recent quarterly investor call to lay out his plans to win back dealers and OEMs. The executive also discussed how the firm plans to better monetize car shoppers using its site.

Gina Reuscher Joins Flick Fusion

The firm's new director of marketing will oversee the company's branding and online marketing strategy. She will also manage partner training and communications.

Vboost Adds New Features to Marketing Platform

Vboost users will now have access to new music to use in their "customericals," instant photo/video consent from customers and the ability to text "customericals" directly to customers' phones.

Sales Call On Line One

The phones are ringing and customers are waiting. How is your dealership managing those opportunities?

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Industry Veteran Gregg Stallings Joins izmocars

Bringing more than 20 years of experience in the image licensing business, Stallings will oversee all stock sales and the business development of interactive media for the company’s izmoStudio, izmoStock and izmotion.

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