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digital marketing

Opinion: Stop Stocking Vehicles You Can’t Sell

Inventory management expert advises dealers to go against the used-car flow by using online marketing to clear out aging units and inform your stocking choices.

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Black Book Powers TEXTiUM Buy-Back Platform

A new partnership integrates Black Book’s vehicle valuation data with TEXTiUM’s dealer buy-back marketing platform.

Outsell Closes Data Gap With Mileage Estimator

A new addition to Outsell’s AI-driven dealer marketing platform was designed to more accurately predict where a given customer stands in their ownership lifecycle.

High-Value Users: The Key to Maximizing Dealer Ad Dollars

Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from traditional to digital marketing,

MAX Digital Partners With LotVantage to Drive Social Leads

MAX Digital and LotVantage have combined their digital retail and marketing acumen in an effort to make social lead generation easier for auto dealers.

fusionZONE Expansion Spurs Move to New HQ

fusionZONE Automotive has opened a new headquarters in Lakeland, Fla., consolidating operations and making room for new acquisitions and additional personnel.

OfferUp Adds Dealer Inventories to Autos Program

Dealer partners can now post inventory directly and reach 44 million annual OfferUp users thanks to an expansion of the mobile marketplace’s Autos program that also includes marketing partners and DMS providers.

JLR Dealers Get Market EyeQ Sales Platform

Nearly 300 Jaguar Land Rover dealers nationwide will onboard automotiveMastermind’s Market EyeQ predictive analytics-powered sales platform this month.

vAuto Adds Key Market Metrics to Stockwave

vAuto announced the addition of Live Market View and Autotrader’s Scarcity Index to its proprietary Stockwave digital wholesaling platform.

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3 Steps to Scrub Your Customer Data and Sell More Cars

Unleash the power of your CRM by building your sales and marketing initiatives around clean customer data. Data quality expert walks you through the assessment, prevention, and remediation phases.

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