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inventory merchandising

Reynolds and Reynolds Unleashes Full Potential of AutoVision

Comprehensive product unveiled at NADA event changes how used vehicles are handled from start to finish.

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Survey: 40% of Dealers Dissatisfied With Merchandising Vendors

Also finds 31% don’t use only preferred vendors and still look at outside vendors to take vehicle photos, videos.

DealersLink to Unveil Vehicle Pricing Tool at NADA

The new tool lets users know who their new-car competitors are and features in-depth descriptions, rebate and incentive management, automated updates, and supply-and-demand insights.

CU Direct Partners With Inventory Command Center

ICC’s Command Center software enables CU Direct to more easily manage the 2.5 million vehicles in dealer partner inventory on the AutoSMART platform and shopping site.

CDK Global, CarGurus Partner on New Marketing Solutions

Through the collaboration, dealers using CDK websites will gain exposure for their inventory as well as high-quality leads from CarGurus.com. CDK will also leverage the online automotive marketplace’s anonymized, aggregated data in its suite of automotive digital marketing solutions.

Don’t Forget to Tell Your Inventory Story

Jim Radogna, President of Dealer Compliance Consultants, discusses what vehicle conditions and history reports you should disclose to your customers. Jim also talks about how to determine if the vehicle you're selling should be classified as new or used.

Got eBay? It’s Not as Difficult as You Think

Business development expert Greg Wells looks at the reasons some dealers still avoid eBay and how the auction site can be extrememly beneficial when it comes to marketing inventory.

Best Practices to Market Used Inventory Online

Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.

Does My Butt Look Fat In These Jeans?

Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.

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