The more data you have on your prospects and customers, the easier it is to personalize their experience with conversations and strategies to meet their individual needs. That makes them feel more seen, heard and valued. And that makes them happier. Learn how the most successful dealers leverage flexible CRM technology to aggregate, view and analyze all customer data in one place.
"How do I implement an entirely digital car buying process?" That’s the million-dollar question for dealers right now. When you’re done with this guide, you’ll have the answers.
For dealers, F&I professionals, agents, and P&A executives, 2019 was a year to remember. Get caught up on 12 months’ worth of industry news with this review of our most-read stories, starting with a Carvana-size shakeup and continuing with big deals, big lawsuits, and big gains for the F&I segment.