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Dealer Ops•by John Carroll•July 3, 2008

Leveling the Playing Field: Granger Motors Focuses on Marketing Online

John Carroll - These days, just about everyone working for Granger Motors in tiny Granger, Iowa, has almost universal access to the Web. Anyone responding to a vehicle on the Web page is ringing right into the mobile number of the Web sales manager...

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Dealer Ops•by Jennifer Rincon•July 2, 2008

Forming a More Pefect Union: A Village Dealership Unites all Fronts to Catapult Internet Sales

Jennifer Rincon - Before the Web site or even the sales process could be modified, Bell, at Hagar’s urging, decided to clean house. His first instinct was to gather all the third-party leads and the handfuls of phone numbers, and unify all...

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Digital•by Daymond Decker•July 1, 2008

Old-Fashioned Values in the New Age: Hi Desert Kia Experiences Online Success

Daymond Decker - How does a car dealership that has only been in business for six years become the No. 1 Kia dealership in California? It holds honesty and faith to a high degree and institutes excellent customer service...

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Dealer Ops•by Harlene Doane•July 1, 2008

The Quiet Giant Of Technology: Dominion Enterprises

Harlene Doane - Dominion Enterprises is an organization that provides marketing services to key verticals. Those verticals are automotive, specialty vehicles (such as cycle, RV and commercial trucks), real estate, apartments and employment.

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Dealer Ops•by David Keller, CPA, CFE•June 30, 2008

The Economic Stimulus Act: What the Changes Mean to You

David Keller - Under the act, small businesses will be able to write off up to $250,000 of qualifying expenses in 2008. In addition, businesses will be able to deduct an additional 50 percent of the cost of certain investments in 2008...

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Digital•by Rob Chesney•June 25, 2008

Used Vehicle Sales Can Provide Stability During a Choppy Economy

Rob Chesney - An increasing number of dealers are discovering that online used vehicle sales are a direct and efficient way to increase revenue ...

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Training•by Michael Rees•June 24, 2008

Driving is Fun: Make Sure Your Customers Know That

Michael Rees - Salespeople have to show excitement when presenting a vehicle—not just mentioning the features that a particular vehicle comes with, but painting the picture as to what these features will do for the customer ...

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Dealer Ops•by Ryan Linnehan•June 23, 2008

The View From Your Front Door Looking Out

Ryan Linnehan - Our goal should be for people to always see activity going on at our lots. Activity breeds excitement, and excitement breeds sales.

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Digital•by Sean V. Bradley•June 20, 2008

Internet Statistics Verify Capabilities Of Online Video

Sean Bradley - The first step is taking time to think of a totally new concept that will capture people’s attention. Humor is a great way to accomplish that. You need to know that one of the most powerful aspects of online video is the viral aspect...

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Digital•by Glynn Rodean•June 19, 2008

Hiring the Right People to Work in your BDC Today

Glynn Rodean - Recruiting for a business development center (BDC) is serious business because these individuals will represent your dealership to the community ... If you hire the wrong people, you could inadvertently ask prospects to shop elsewhere.

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