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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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Thomas B. Hudson, Esq. - We’ve been warning for the last several years that the AGs are taking an increasingly active interest in car dealership advertising practices, and the advertising practices they are interested in include Internet activities...
Read More →To simply look at Auto-Torium’s special finance numbers, it would be easy to forget the subprime upheavals and poor economic climate that dealers must contend with these days. However, keeping their sales consistent from month to month has not been accomplished without some effort and a few adjustments. As finance director T.C. Munroe said, “It’s a very, very delicate balance.”
Read More →Marla Belson - “Some of us will do our jobs well and some will not, but we will be judged by only one thing—the result.” – Vince Lombardi
Read More →“There’s no advertising dollar that any dealer could spend that’s going to get them as big a bang for the buck as they can get doing Internet leads … there’s no direct mail, there’s no TV or newsprint or radio advertising that has a return on the investment dollar that these do, whether they’re coming from DealerLink or any other company in the business,” said Parker.
Read More →Marla Belson - No matter how you cut it, the ultimate accountability will always be your bottom line. The salespeople’s paychecks are their report cards. The doc is ours.
Read More →Jack Lintol - As the old saying goes, “The reward for a job well done in the car business is a minor adjustment in pay,” and it’s usually not an upward adjustment. How many of us have asked someone the question, “Why did you leave that dealership?” only to hear, “because ‘they’ cut my pay”.
Read More →Kris Wright - Pay plans should evoke teamwork. Many stores I visit have pay plans where everyone gets paid from sales gross regardless of where it is derived from.
Read More →Sean Bradley - During March 2008, ComScore data said there were 11.5 billion online videos viewed in the U.S. This number is incredible and it continues to go up every month. With over 70 percent of Internet users in the U.S. on broadband high-speed connections, video will only become more prevalent.
Read More →Kevin Day - Just after the turn of the century, mighty Wal-Mart (yes, that Wal-Mart, the world’s largest retailer) entered the used car market. This amazing saga began as a joint venture between Wal-Mart and an established dealer group called Asbury.
Read More →TK Carsites, Inc. announced the official unveiling of their new technology and strategy to assist auto retailers in maximizing their presence on the Internet.
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