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Articlesby Tom HeraldMay 30, 2008

How to Write a Killer Car Ad: The Classic AIDA Style Never Goes Out of Style

Tom Herald - An effective ad for a car dealer will have even more impact since there are so few ads out there that are well done.

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Articlesby John CarrollMay 27, 2008

No Way But the Dangerfield Way: Reviving a GMC, Pontiac, Buick Store with BDC Expertise

John Carroll - “We track every number in the store,” he said, “and when we see people falling below that number, we find out what’s causing that number to fall. Most dealers don’t know until the end of the month..."

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Articlesby Jennifer RinconMay 22, 2008

Run a Rental Operation From Within the Dealership: Champion Rent-A-Car Pockets Additional Profit

Jennifer Rincon - Many dealers are under the impression that they will lose money with rentals. So, they turn to other rental companies, which pay about $1,500 per month to the dealer, and then slam them with inflated rental bills.

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NewsMay 20, 2008

Auto Loan Lead Provider Launches Full-Service BDC for Auto Dealers

BlueSky Marketing Group, Inc. announced the launch of its full-service business development center (BDC) to help automotive dealers deliver more vehicles with greater efficiency.

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NewsMay 16, 2008

CIQ/Voisys Introduces Voisys Mobile: Establishes Immediate Contact between Auto Dealers and In-The-Market Car Buyers

CIQ Inc./Voisys, announced the release of Voisys Mobile. This instant communication medium allows auto dealers to put a text message into the hands of a customer or prospect within seconds with such information as sales specials, rebate incentives, service offers or purchase incentives.

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Articlesby Justin SpathMay 16, 2008

Creating Career Paths For Service Technicians

Justin Spath - This is not an easy task because the service department has a fairly nontraditional organization structure. In many other departments, career paths are clearer.

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NewsMay 13, 2008

Dealer Specialties Adds Black Book Values

Black Book, is pleased to announce that Dealer Specialties, has incorporated Black Book’s vehicle valuations and descriptions as an integral part of their dealership management software.

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Articlesby David Keller, CPA, CFEMay 13, 2008

The Proper Balance In The Service Department: How To Understand Financial Statement Service LIne Items

David Keller - The inventory account that reflects the dollar amount of technician’s labor on open repair orders is work in process inventory. This account should be shown on your balance sheet after the parts inventory account along with...

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Articlesby Harlene DoaneMay 13, 2008

Managing Inventory; Three Trends On The Rise

Harlene Doane - Many new vehicle dealers are now using this software, also known as inventory prediction programs, to ensure they are stocking the vehicles buyers want. In some cases, this has caused dealers to say no to a ...

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Articlesby Craig CriswellMay 12, 2008

Web Site Decisions

Craig Criswell - In fact, do a google search or use your OEM’s site to search to find a dealership. Looking at just a few of them will demonstrate how similar many are and which ones offer something a little different...

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