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News•April 20, 2015

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

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News•April 15, 2015

SureCritic Hits One Million-Review Mark

SureCritic's website achieved the milestone in just four years. The firm collects information from a business' point-of-sale system and emails customers requesting a review within 24 hours of their visit.

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News•April 14, 2015

SHIFTMobility Integrates Carfax Information Into App

SHIFTMobility has become part of myCarfax, integrating Carfax vehicle information into its ShopLite mobile solution.

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News•April 13, 2015

HookLogic Releases Marketing Attribution E-Book

The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.

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Articles•by Tom Hudson•April 10, 2015

Look Who Emailed Me!

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.

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Articles•by Ronald J. Reahard•April 10, 2015

Who’s Celling Whom?

Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.

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Articles•by Sean V. Bradley•April 9, 2015

Win the Game of Googleopoly

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

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News•April 9, 2015

Full-Size Vans Record Strongest Retention Value, Black Book Reports

Depreciation patterns are on a different trajectory than 2014, according to Black Book. The firm reported a 0.7% decrease in value for 2009-2013 model-year vehicles.

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News•April 9, 2015

3 Birds Marketing Partners with Toyota

The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.

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Articles•April 6, 2015

4 Elements of a Killer SEO and PPC Strategy

Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.

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