Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.
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An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
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Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
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A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
Read More →Depreciation patterns are on a different trajectory than 2014, according to Black Book. The firm reported a 0.7% decrease in value for 2009-2013 model-year vehicles.
Read More →The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
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Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
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The Billionaire investor weighs in on a host of topics, from Tesla and the franchise system to his acquisition of the Van Tuyl Group and the opportunities that lie in F&I.
Read More →The Next Up announced integration with the LightSpeed Virtual Trainer interactive web-based training platform to bring better on-boarding and training experiences to clients.
Read More →Subaru of America has chosen Superior Integrated Solutions as its exclusive provider of integration services to facilitate data exchange between Subaru dealers and DMS vendors.
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