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ArticlesFebruary 1, 2013

Fraud? Maybe Not

The magazine's legal expert takes a look at a recent case involving what his lawyer buddies call "common law fraud," and explains why promises made by salespeople can be a tricky affair.

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Articlesby Kimberly LongFebruary 1, 2013

People, Process, Reviews

Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.

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Articlesby Daryl K. TaborFebruary 1, 2013

A Momentous Occasion

'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.

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ArticlesCover Storyby Daryl K. TaborFebruary 1, 2013

Thinking Social

Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.

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Articlesby Tom HudsonJanuary 23, 2013

California to BHPH Dealers: “Get Lost.”

The magazine’s legal expert explains why California’s attack on buy-here, pay-here dealers was unwarranted and unneeded.

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Articlesby Paul PotratzJanuary 23, 2013

Facebook Marketing 101

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.

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Articlesby David Keller, CPA, CFEJanuary 17, 2013

Thoughts on Managing Inventories

CPA David Keller examines why dealers and managers need to make inventory management a top priority if they want to maximize sales opportunities and minimize write-offs and write-downs.

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Articlesby Daryl K. TaborJanuary 15, 2013

Reaching the Summit

Get the story from Auto Dealer Monthly’s first-ever CRM Convention, and find out why this new conference is a must-attend in 2013.

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Articlesby Ali AmirrezvaniJanuary 11, 2013

Focus on Optimizing Your Website for Better Conversion

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

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Articlesby Mark A. BrossJanuary 9, 2013

Exercise Caution with Customer Information and Peer-to-Peer Networks

Attorney Mark Bross examines a recent FTC action involving a dealership's inadvertent disclosue of customers' information over a peer-to-peer network and cautions dealers to assess their own information collection practices.

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