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Articles•by Jim Radogna•February 13, 2013

10 Must-Follow Advertising Guidelines

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

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Articles•by Daryl K. Tabor•February 13, 2013

Serving Those Who Serve

Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.

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Articles•February 1, 2013

Sales Professional of the Month: Chris Eckert

“I just love helping people buy cars,” Eckert said of his position at the Chevrolet, Buick and Cadillac dealership.

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Articles•February 1, 2013

Fraud? Maybe Not

The magazine's legal expert takes a look at a recent case involving what his lawyer buddies call "common law fraud," and explains why promises made by salespeople can be a tricky affair.

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Articles•by Kimberly Long•February 1, 2013

People, Process, Reviews

Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.

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Articles•by Daryl K. Tabor•February 1, 2013

A Momentous Occasion

'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.

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Articles•Cover Story•by Daryl K. Tabor•February 1, 2013

Thinking Social

Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.

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Articles•by Tom Hudson•January 23, 2013

California to BHPH Dealers: “Get Lost.”

The magazine’s legal expert explains why California’s attack on buy-here, pay-here dealers was unwarranted and unneeded.

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Articles•by Paul Potratz•January 23, 2013

Facebook Marketing 101

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.

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Articles•by David Keller, CPA, CFE•January 17, 2013

Thoughts on Managing Inventories

CPA David Keller examines why dealers and managers need to make inventory management a top priority if they want to maximize sales opportunities and minimize write-offs and write-downs.

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