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Analysis of the past year’s activity shows attacks on stores’ networks have surged dramatically as criminals leverage AI’s tools for volume and seeming legitimacy.
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The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
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Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.
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George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
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Dekendrick Woodard is an Internet sales manager who’s rolling about 28 vehicles per month, and he’s the No. 1 sales producer at Holt Chrysler Jeep Dodge in Arlington, Texas.
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Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
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Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
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A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.
Read More →The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
Read More →The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.
Read More →Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
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