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Articles•by Jason Ezell•October 3, 2011

Website Referrals

Industry expert Jason Ezell discusses how different websites like Facebook and third-party sites can provide both direct and indirect traffic to dealership websites.

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Articles•by Nicole Munro•September 29, 2011

Disclosures in Auto Finance - Lesson 1: Advertising Disclosures

Attorney Nicole Munro explains advertising disclosures required by the Truth-in-Lending Act (TILA) and Regulation Z.

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Articles•by Tom Hudson•September 23, 2011

Best Practice in One State Can Lead to Jail in Another

Attorney Tom Hudson discusses how best practices in some dealerships can be prohibited in other dealerships due to state laws. One example he mentions is bird-dog programs.

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Articles•by Jennifer Murphy Bloodworth•September 19, 2011

Where and How Independent Dealers are Spending Their Marketing Dollars

Author Jennifer Murphy speaks to six successful dealers of varying sizes across the county about the combination of old- and new-school tactics that keep their ad budgets low and cars moving off the lot.

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Articles•by Alexandra Barlow•September 16, 2011

Driversselect Adapts Boldly to Become a Driving Force in the Dallas Market

Imagine a customer coming in completely ready to purchase and driving off the lot in a new vehicle just an hour later—with no hassle or negotiation. This is the reality every day at driversselect. Writer Alexandra Barlow looks at the dealership's successful business model overhaul.

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Articles•by Allen Dobbins•September 5, 2011

Embrace Technology in the Dealership

Technology expert Allen Dobbins provides an example of how dealers are using data to help with inventory management and discusses what he sees for the future of the car-buying process.

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Articles•by Alexandra Barlow•September 2, 2011

Dealing with DMS Redundancy

One major area of concern for dealers is what happens if their DMS goes down. DMS redundancy was one issue Blake Ledet, IT manager, addressed for the Team Automotive Group.

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Articles•by Alexandra Barlow•September 2, 2011

Team Automotive Group Experiences Big Savings in IT

At Team Honda Automotive in Baton Rouge, La., the IT department has generated significant savings for the dealerships through smart computer purchasing, auditing phone bills, and getting creative with printing.

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Articles•by David Pritchard•August 31, 2011

The Three Phases of Dealership Digital Marketing

Proper implementation of digital marketing in a dealership is a three-phase process. David Pritchard, director of marketing and public relations for Gentilini Motors, walks dealers through the basics of understanding consumer behavior, developing a digital marketing strategy and building an online presence

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Articles•by Joe Chura•August 26, 2011

Five Tips to Get Started With WordPress

Joe Chura, a dealership Internet director, explains how dealers can start a WordPress blog in five easy steps, including a few suggested plug-ins.

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