Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Imagine a customer coming in completely ready to purchase and driving off the lot in a new vehicle just an hour later—with no hassle or negotiation. This is the reality every day at driversselect. Writer Alexandra Barlow looks at the dealership's successful business model overhaul.
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Technology expert Allen Dobbins provides an example of how dealers are using data to help with inventory management and discusses what he sees for the future of the car-buying process.
Read More →One major area of concern for dealers is what happens if their DMS goes down. DMS redundancy was one issue Blake Ledet, IT manager, addressed for the Team Automotive Group.
Read More →At Team Honda Automotive in Baton Rouge, La., the IT department has generated significant savings for the dealerships through smart computer purchasing, auditing phone bills, and getting creative with printing.
Read More →Proper implementation of digital marketing in a dealership is a three-phase process. David Pritchard, director of marketing and public relations for Gentilini Motors, walks dealers through the basics of understanding consumer behavior, developing a digital marketing strategy and building an online presence
Read More →Joe Chura, a dealership Internet director, explains how dealers can start a WordPress blog in five easy steps, including a few suggested plug-ins.
Read More →Thomas Hudson of Hudson Cook LLC, discusses the Center of Responsible Lending’s report entitled, "Under the Hood: Auto Loan Interest Rate Hikes Inflate Consumer Costs and Loan Losses."
Read More →Data analysis yields valuable information about online auto shoppers that can be used in the development and functioning of a dealership’s sales department. When applied to the decision-making process, dealers can use this data to their advantage both online and offline.
Read More →Expert CPA David Keller details seven different areas dealers should review annually to look for possible savings.
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Hines Park Lincoln implemented a business development center in 2004 to better manage Internet leads. The success of that department helped the dealership achieve the title “Lincoln Internet Dealer of the Year” in 2009 and 2010 from FordDirect.
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