Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Technology Expert Allen Dobbins shares five tips for dealers who want a strong Web presense.
Read More →Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.
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When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.
Read More →Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.
Read More →Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Read More →Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.
Read More →To properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.
Read More →Attorney Thomas Hudson shares insightful correspondence he had with another lawyer who represents dealers regarding finance charges, TILA, Regulation Z and more.
Read More →The parts department is the only department in the dealership that can place an order for almost any type of part and never be questioned about it. CPA David Keller explains why dealers should look at their parts departments to see how it’s really being managed.
Read More →Does a dealership really need a website optimized for mobile devices? The short answer is yes. Author Kimberly Long offers perspectives from both dealership personnel and technology providers on the benefits of having a mobile website.
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