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Articles•by Tom Hudson•August 24, 2011

Wrong Assumption on Dealer Participation Leads to Faulty “Study”

Thomas Hudson of Hudson Cook LLC, discusses the Center of Responsible Lending’s report entitled, "Under the Hood: Auto Loan Interest Rate Hikes Inflate Consumer Costs and Loan Losses."

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Articles•by Jennifer Murphy Bloodworth•August 22, 2011

How Dealers Can Harness the Power of Data

Data analysis yields valuable information about online auto shoppers that can be used in the development and functioning of a dealership’s sales department. When applied to the decision-making process, dealers can use this data to their advantage both online and offline.

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Articles•by David Keller, CPA, CFE•August 15, 2011

Identify Savings in These Dealership Operations

Expert CPA David Keller details seven different areas dealers should review annually to look for possible savings.

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Articles•by Alexandra Barlow•August 1, 2011

The Secret Behind an Award-Winning Internet Department at Hines Park Lincoln

Hines Park Lincoln implemented a business development center in 2004 to better manage Internet leads. The success of that department helped the dealership achieve the title “Lincoln Internet Dealer of the Year” in 2009 and 2010 from FordDirect.

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Articles•by Allen Dobbins•July 27, 2011

Five Tips for a Stronger Dealership Website

Technology Expert Allen Dobbins shares five tips for dealers who want a strong Web presense.

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Articles•by Harlene Doane•July 25, 2011

Digital Marketing for Dealerships Can Be Frustrating

Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.

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Ken Shaw Automotive Reaping Rewards with Customer Loyalty Program

When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.

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Articles•by Tom Hudson•July 18, 2011

Dealers, Be Prepared to Defend Outside Your State

Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.

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Why Dealers Invest in Digital Marketing

Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.

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Articles•by Tony Troussov•July 8, 2011

Make Online Reputation Management a Priority

Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.

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