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Articles•by David Keller, CPA, CFE•October 15, 2010

Are You Really Managing Your Inventory?

David Keller - After reviewing many dealerships’ financial statements over the last six months, it seems the used vehicle department is the king of profits and volume. Most dealers, with new vehicle sales still depressed, are selling more used vehicles than ever. It is more important than ever to manage your vehicle inventories.

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Articles•by Jennifer Murphy Bloodworth•October 13, 2010

Lebanon Ford Gets Seriously Social

Jennifer Murphy - One doesn’t have to be tech-savvy to understand the popularity of social media. Lisa Cryder, the owner/general manager at Lebanon Ford Lincoln Mercury realized social media could be a powerful business tool—one her Lebanon, Ohio, dealership stood to benefit from.

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Articles•by J.D. Rucker•September 30, 2010

Make the Search Engines Love Your Online Inventory

J.D. Rucker - When the topic of inventory management is brought up to car dealers, certain things always come to mind. How should it be priced? How often is it updated? How many pictures should you take? While these are all important, one aspect that is regularly forgotten is how to drive the right traffic to the specific vehicles that people want to buy.

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Articles•by Tom Hudson•September 22, 2010

Worse than Worthless

Thomas B. Hudson - Life is difficult enough when you at least know what you don’t know. But when you don’t know what you don’t know, life gets downright dangerous.

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Articles•by David Keller, CPA, CFE•September 20, 2010

Health Care Reform’s Tax Provisions

David Keller - The massive health care legislation, signed into law by President Obama, contains provisions that will affect every employer, but the timing of different pieces of the legislation ranges from items that apply immediately in 2010 to a variety of tax increases that become effective from 2011 to 2018.

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Articles•by Jason Ezell•September 17, 2010

Web Site Statistics

Jason Ezell - I have always been mesmerized with the amount of information the Internet has provided, both on the Web itself and through the data being produced by millions of people using the Web. Oh, the power we would gain from harnessing this data and molding it into usable knowledge with which to make solid business decisions.

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Articles•by Jennifer Murphy Bloodworth•September 8, 2010

The Heat is On at Century Motors of South Florida

Jennifer Murphy - Generally speaking, heated seats aren’t a popular option when purchasing a car in Florida. At Century Motors in Pompano Beach, Fla., Dealer Frank Fuzy said, “You can turn a heated seat on in South Florida … and it’s hard to tell if that heated seat gets warm.”

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Articles•by Howard Polirer•September 3, 2010

Advertising Strategies for Influencing Car Shoppers Online

Howard Polirer - Consumer shopping behavior has shifted in response to recent economic changes. Many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money.

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Articles•by Allen Dobbins•August 31, 2010

Can a Dealer Management System Take You to Nirvana?

Allen Dobbins - Choosing the right dealer management system (DMS) can keep an owner awake at night. Pick the wrong one, and it will affect employee morale, which could result in high employee turnover, drive productivity to the ground and lead to a negative impact on the bottom line.

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Articles•by Lon Leneve•August 31, 2010

Avoid Conspiracies to Commit Fraud in a Down Economy

Lon Leneve - Employee fraud is a recurrent problem in dealerships. The three factors that cause an employee to commit fraud are discussed, as is the importance of implementing a fraud policy.

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