Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Harlene Doane, Jennifer Murphy - Technology changes so fast that it’s difficult to keep up, and that’s especially true when it comes to a dealer’s Web site. What was cutting-edge and met a dealer’s needs a year ago may now be lackluster in performance.
Read More →David Keller - I recently assisted a client with reviewing their claim for insurance due to business interruption. Their facility’s main roof collapsed due to the weight of an excessive ice and snow storm, causing damage to a substantial amount of equipment and making the facility unusable for approximately eight months until it was rebuilt.
Read More →Thomas B. Hudson - I excitedly ripped open the “Owner Notification” from an area car dealer who sells the sort of SUV that we use to haul ourselves and the dogs to and from our place in South Carolina. Our old bus is pushing 70,000 miles, so I’m thinking that in this market, maybe I’ll get a real steal.
Read More →Clayton Stanfield - Dealerships have been heeding the call to build an expansive online presence in order to sell used cars and hard-to-sell vehicles for some time now. However, as more dealers are realizing that other parts of the dealership, such as parts and accessories and new cars, have a viable and active market online, they begin to transform into virtual dealerships with all aspects of the sales floor available online.
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Jennifer Murphy - “My focus is really just the entire online experience … building our online brand, getting that footprint out through as many different channels as possible. Obviously, with the explosion of all the social channels, that makes it a lot easier, especially with all the other platforms we have,” said Miltsch.
Read More →J.D. Rucker - What if I told you that over 95 percent of your service and parts business comes from "traditional" marketing—word of mouth, past customers, location. Nearly everyone who spends time in your service or parts department got there because they already knew something about you.
Read More →David Keller - Your service department is one of the busiest departments in your dealership. Service deals with more customers than any other department on a daily, monthly and annual basis. The service department also sees more potential customers than any other department.
Read More →Thomas B. Hudson, Cathy Brennan - Often a plaintiff’s lawyer has a choice about where to file his or her client’s lawsuit. Those choices can involve whether to file the suit in state court in an urban or rural county or whether to file the action in a federal court rather than in a state court.
Read More →Glynn Rodean - To determine what motivates a customer to buy a vehicle, we first must identify the different things that make customers tick. Each customer has a hot button, but combinations of the following motivators are usually present in each customer’s decision-making process.
Read More →David Keller - Review your year-to-date income statement as compared to the prior year, specifically whether vehicle gross profit percentages remained consistent or were lower than the prior year.
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