auto dealer in black and red logo
MenuMENU
SearchSEARCH

Digital

Ad Loading...
Articles•by David Keller, CPA, CFE•June 21, 2010

Departmentalize Your Service Department

David Keller - Your service department is one of the busiest departments in your dealership. Service deals with more customers than any other department on a daily, monthly and annual basis. The service department also sees more potential customers than any other department.

Read More →
Articles•by Tom Hudson•June 14, 2010

Deciding Where to File

Thomas B. Hudson, Cathy Brennan - Often a plaintiff’s lawyer has a choice about where to file his or her client’s lawsuit. Those choices can involve whether to file the suit in state court in an urban or rural county or whether to file the action in a federal court rather than in a state court.

Read More →
Articles•by Glynn Rodean•June 2, 2010

Make Your Customers Tick

Glynn Rodean - To determine what motivates a customer to buy a vehicle, we first must identify the different things that make customers tick. Each customer has a hot button, but combinations of the following motivators are usually present in each customer’s decision-making process.

Read More →
Ad Loading...
Articles•by David Keller, CPA, CFE•May 31, 2010

Using Your DMS to Analyze Operational Results

David Keller - Review your year-to-date income statement as compared to the prior year, specifically whether vehicle gross profit percentages remained consistent or were lower than the prior year.

Read More →
Articles•by Tom Herald•May 24, 2010

The Hidden Costs of a CRM

Tom Herald - Customer relationship management (CRM) software and systems can be an incredible waste of time and money, and the resulting exposure to liabilities is an ever-growing concern for the small business owner. These systems can also be the most valuable tool available to stabilize revenue and grow your business, and the difference starts at the top.

Read More →
Articles•by Richard Valenta•May 17, 2010

Web Traffic is Up

Richard Valenta - Analysts and dealers alike are saying this spring will be great for business. Traffic to dealership Web sites is up across the country. During the past year, reduced expenses affected many dealers’ marketing and advertising efforts, including their Web sites.

Read More →
Ad Loading...
Articles•by Tom Hudson•May 12, 2010

Protecting Your Customer’s Privacy

Thomas B. Hudson - When we do a dealer F&I compliance audit, one of the things we do is to go dumpster diving, or at least “trash can rummaging.” That’s because there seem to be an awful lot of dealers out there who haven’t yet gotten the word that we have laws protecting the privacy of their customers.

Read More →

Rogers Auto Group BDC Nets Customers Online

Jennifer Murphy - When fishing, a net will usually yield a better return than a fishing pole. At Rogers Auto Group in Chicago, Ill., David Ortiz understands and employs this concept to drive traffic to the dealership. Although he’s the BDC manager, he also manages the dealership Web site, which is where most dealership traffic is spawned.

Read More →
Articles•by J.D. Rucker•April 23, 2010

Top 10 Search Engine Optimization Factors

J.D. Rucker - Search engine optimization is both an art and a science. While there are factors that every professional in the industry agrees contribute to the success of an SEO campaign, the differences come in how much weight is given to each factor.

Read More →
Ad Loading...
Articles•by David Keller, CPA, CFE•April 19, 2010

Getting to the FAAQs

David Keller - During the course of a year, accountants are asked many different questions. Some of the more frequent questions are: What should I pay myself for salary? What should I pay myself for rent, and what should the lease term be? Should I consider starting a buy here pay here (BHPH) operation if I am a new car dealer? Getting to the FAAQs

Read More →