Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Tom Herald - Customer relationship management (CRM) software and systems can be an incredible waste of time and money, and the resulting exposure to liabilities is an ever-growing concern for the small business owner. These systems can also be the most valuable tool available to stabilize revenue and grow your business, and the difference starts at the top.
Read More →Richard Valenta - Analysts and dealers alike are saying this spring will be great for business. Traffic to dealership Web sites is up across the country. During the past year, reduced expenses affected many dealers’ marketing and advertising efforts, including their Web sites.
Read More →Thomas B. Hudson - When we do a dealer F&I compliance audit, one of the things we do is to go dumpster diving, or at least “trash can rummaging.” That’s because there seem to be an awful lot of dealers out there who haven’t yet gotten the word that we have laws protecting the privacy of their customers.
Read More →Jennifer Murphy - When fishing, a net will usually yield a better return than a fishing pole. At Rogers Auto Group in Chicago, Ill., David Ortiz understands and employs this concept to drive traffic to the dealership. Although he’s the BDC manager, he also manages the dealership Web site, which is where most dealership traffic is spawned.
Read More →J.D. Rucker - Search engine optimization is both an art and a science. While there are factors that every professional in the industry agrees contribute to the success of an SEO campaign, the differences come in how much weight is given to each factor.
Read More →David Keller - During the course of a year, accountants are asked many different questions. Some of the more frequent questions are: What should I pay myself for salary? What should I pay myself for rent, and what should the lease term be? Should I consider starting a buy here pay here (BHPH) operation if I am a new car dealer? Getting to the FAAQs
Read More →Jennifer Murphy - Successful search engine optimization (SEO) is ever-changing, which is why many dealers enlist the help of third parties to properly optimize their Web sites. And choosing a reputable provider can be a challenge. If you’ve recently evaluated providers, you’ve likely learned a little about SEO, but your education on the subject was probably embedded in a sales pitch.
Read More →Glynn Rodean - The Internet can be your best friend or your worst enemy. To effectively communicate and maintain strong relationships with Internet customers, responses to inquiries must be immediate and consistent and you must interact with customers on the latest Web 2.0 Internet avenues.
Read More →Thomas B. Hudson - There’s “new,” and there’s “used,” but sometimes even a seemingly black-or-white determination like this can turn more than a little bit gray. Here’s one court’s attempt to resolve the question of, “How new must a car be to be ‘new?’”
Read More →Todd Swickard - Is it the year for social networking in the car business, where we all connect to our customers and show them how good of a "friend" we are? Or is it the year that we make videos of everything? Why don’t we clog servers to show them video instead of pictures?
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