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A new integration with ConnexPay is designed to give third-party administrators, agencies and dealers faster, more flexible payment options, improve efficiency and create profit opportunities.
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Jennifer Murphy - Successful search engine optimization (SEO) is ever-changing, which is why many dealers enlist the help of third parties to properly optimize their Web sites. And choosing a reputable provider can be a challenge. If you’ve recently evaluated providers, you’ve likely learned a little about SEO, but your education on the subject was probably embedded in a sales pitch.
Read More →Glynn Rodean - The Internet can be your best friend or your worst enemy. To effectively communicate and maintain strong relationships with Internet customers, responses to inquiries must be immediate and consistent and you must interact with customers on the latest Web 2.0 Internet avenues.
Read More →Thomas B. Hudson - There’s “new,” and there’s “used,” but sometimes even a seemingly black-or-white determination like this can turn more than a little bit gray. Here’s one court’s attempt to resolve the question of, “How new must a car be to be ‘new?’”
Read More →Todd Swickard - Is it the year for social networking in the car business, where we all connect to our customers and show them how good of a "friend" we are? Or is it the year that we make videos of everything? Why don’t we clog servers to show them video instead of pictures?
Read More →David Keller - On November 6, 2009, the President signed the Worker, Homeownership, and Business Assistance Act of 2009 (WHBAA). This and many other factors can affect your business’ taxable income for 2009 and beyond. Some of the below changes are beneficial, and some are not.
Read More →Joe Turner - Few things have changed the way businesses advertise like social media. Of course, radio was a big change from print, and TV brought a whole new dynamic, but advertising was still a matter of pushing a message to the masses and hoping some got it.
Read More →Thomas B. Hudson - The old adage says there’s more than one way to skin a cat. The following plaintiffs sought to have the court hold the dealer liable for their injuries. First, they claimed that the dealership couldn’t disclaim the implied warranties of sale with respect to a safety defect.
Read More →Dean Evans - The war between the "old school" of marketing and the "new school" of marketing continues to rage, regardless of the gains the new school has made and the losses the old school continues to suffer in the marketplace. The Internet has the attention of the vast majority of consumers.
Read More →Glynn Rodean - BDR intuition is the skill to know which direction to take at the fork in the road during customer interactions. Ad and lead sourcing helps make this simple by identifying credit issues early. Being on point and having BDR intuition when speaking with a special finance customer is vital because these potential buyers are likely filling out multiple credit applications.
Read More →David Keller - I just finished attending a couple of conventions where I spoke on various expert panels and met with hundreds of dealers. I have spent many hours on the phone with dealers who have called wanting help to “stay alive.”
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