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Articles•by Tom Hudson•January 20, 2010

CPO = New, Perfect?

Thomas B. Hudson - Could we make this stuff up? The plaintiff thinks that “certified pre-owned” means “new,” is handed a CARFAX report by the dealer that shows two accidents for the car, but relies on a salesman’s assertion that the car has been in only one wreck and drives the car 80,000 miles before suing the dealer.

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Articles•by Glynn Rodean•December 28, 2009

Database Mining for All Departments

Glynn Rodean - Database mining, or organic business development, is maximizing the opportunities that are sitting in a dealer’s database uncultivated or, to be frank, being ignored. These people are not being called; they’re not getting letters.

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Articles•by Kimberly Long•December 22, 2009

Phil Smith Acura Finds Success with Follow-Up Strategy

Kimberly Long - Riding out the rough waves of the economy hasn’t been a breeze for anyone, but Phil Smith Acura in Pompano Beach, Fla., seems to be weathering the storm quite nicely. The store, which has been a part of Phil Smith Automotive Group for three years, focuses intently on attracting and engaging customers online.

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Articles•by David Keller, CPA, CFE•December 21, 2009

Avoid Year-End Surprises

David Keller - As we all know, 2009 is a year we are willing to lock away in the attic and forget. There have been many changes in management styles, efficiencies, inventory values, personnel, sales, income, et cetera this year, and there will probably be more to come in 2010.

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Articles•by J.D. Rucker•December 10, 2009

Keys to F&I Success Online

Jim Rucker - Credit is a big topic in the automotive industry, especially for car dealers struggling with slow, post-Clunkers sales. Selling the vehicle is difficult enough but once it gets to finance, an entire other world of concerns is present.??

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Articles•by Tom Hudson•December 4, 2009

The Gust Monitor

Thomas B. Hudson - I’ve done a bit of sailboating on the Chesapeake Bay, and the current mess in Washington brought back a memory from those sailing days.

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Articles•by Tom Hudson•November 17, 2009

MMWA Etch Claim Fails, but State Claim Sticks

Thomas B. Hudson - “Throw enough of it against the wall, and something will stick,” says the adage, and plaintiffs’ lawyers heed that advice. In a recent case, the lawyer claimed that the dealer violated the Magnuson Moss Warranty Act’s (MMWA) anti-tying provisions, and also claimed that the MMWA violation constituted a separate violation of a state “unfair and deceptive acts and practices” or “UDAP” law.

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Articles•by David Kain•November 15, 2009

Is Your Web Presence Given Top Priority?

David Kain - For some dealers, the Web site remains the proverbial red-headed stepchild of their marketing efforts. Most people by now know they have to have one, so what they do is set it up, and put it in the hands of a low-level employee and hope for the best. After all, you and your sales team have more “important” things to do, like greet customers who ...

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Articles•by Jennifer Murphy Bloodworth•November 12, 2009

Rebranding and Repositioning

Jennifer Murphy - For most, rebranding or repositioning a business is a choice. Today for some dealers, there isn’t much of a choice involved in their rebranding and repositioning efforts. With the bankruptcies of two domestic automakers, well over 2,000 franchise signs had to be taken down.

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Articles•by J.D. Rucker•November 10, 2009

Lead Conversion Optimization

Jim Rucker - It doesn't matter how much traffic you drive to a site or how big your Facebook fan page is if they aren't optimized for lead conversion. The process is very simple:

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