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Articles•by Howard Polirer•November 2, 2008

Independent Dealers Achieve Internet Advertising Success

Howard Polirer - Although independent dealers don’t have all of the Internet advantages of franchise dealers, most are vigilant when new tools are developed that can grow their business. Independent dealers who are advertising on the Internet...

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Articles•by Ted Rubin•October 26, 2008

The Proper Balance of Technology & People: Keys to Successful Dealer Web Site Chat

Ted Rubin - In addition to qualified, dedicated personnel to man the chat, you also need knowledgeable people to continually analyze the methods that are working best...

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Articles•by Harlene Doane•October 22, 2008

Three Hot Technology Questions: It’s Not Always Black and White

Harlene Doane - For some technology issues, the answers are black and white. There is a right way and a wrong way to approach them. For other issues, there can be a great divide in opinions—even among those who work in the industry. This month, three questions asked by dealers warranted a closer look ...

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Articles•by Glynn Rodean•October 18, 2008

Reasons for BDC Expansion: Evaluating Core Indicators

Glynn Rodean - A business development center (BDC) is a dynamic entity that needs to be able to expand and contract. When it comes to growth, there are different reasons to expand and several methods of expansion.

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Articles•by Jason Ezell•October 16, 2008

Listen to Your Web Site

Jason Ezell - ... 90 percent of everyone out there looking to buy a car goes online at some point to research that purchase, the Internet can give us the most accurate, current and specific facts about shopper trends ...

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Articles•by Tom Hudson•October 15, 2008

What Happens When Your Customer Is Uninsured?

Thomas B. Hudson, Esq. - Sometimes it seems like there’s just no end to the ways a dealer can get into a legal jam. That’s really not surprising ... Here’s an example of a dealer’s problems arising from the sale, or non-sale, of credit insurance...

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Articles•by Tom Herald•October 14, 2008

Why CRM Systems Fail: The Problem Isn't What You Think

Tom Herald - One of the most common reasons cited for the high failure rate of CRM Systems is poor data quality. It is also one of the easiest problems to avoid.

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Articles•by Daymond Decker•October 11, 2008

Tasca Auto Group Writes the Book on e-Satisfaction

Daymond Decker - At the age of 27, Bob Tasca Sr. opened his first Ford dealership with a completely new mindset: one-price selling and unparalleled customer service, both of which were unheard-of ...

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Articles•by Jim Jackson•October 8, 2008

Technology: Partner or Distraction

Jim Jackson - ... there are many new technologies in the car business that can and will change your performance. Here are some basic guidelines for using technology that, if applied, will improve your potential ROI.

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Articles•by Rob Chesney•October 5, 2008

It Is Not Too Late: Commit to Online Sales Now

Rob Chesney - When managers consider their competition, they must ask themselves how they can compete to stay ahead or even stay in business. Just as in the real world, customer service is ...

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