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Articles•by Joe Turner•November 20, 2008

Lessons Learned From the Election

Joe Turner - I was reading an article recently about some of the differences in the ways the two campaigns operated during this past election and some things really jumped out at me...

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Articles•by Dean Evans•November 15, 2008

Marketing Highway - The Express Lane: Taking You to the Top Fast

Dean Evans - When it comes to allocating marketing dollars, most dealers have it backwards. Newspaper, television and radio have been such an integral part of their advertising programs for so long that many dealers still place those mediums at the top of...

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Articles•by Paul Rushing•November 14, 2008

Marketing Highway - The Toll free Lane: Social Networking

Paul Rushing - Social networking in the automobile industry is starting to take roots and will propel the industry ahead. Social networking is nothing new to anyone who has had an Internet connection for more than 30 days; almost all of our online activities...

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Articles•by Robert M Moore•November 12, 2008

Marketing Highway - The Internet Route: Shifting Gears at the Right Time

Robert Moore - ... before jumping on the Internet-charged bandwagon, you should ask yourself, “Do I need more leads, or do I need to do more to improve my performance with the leads I already receive?” ...

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Articles•by Tom Hudson•November 12, 2008

Law of Unintended Consequences: What the Future May Bring

Thomas B. Hudson, Esq. - The mortgage mess has spilled over into the car arena. The credit markets appear to be temporarily shell shocked and reluctant to assume any risk. Finance companies that lived on the securitization model can’t...

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Articles•by Jason Ezell•November 11, 2008

New Car Leads Are not Always New Car Buyers

Jason Ezell - ... of all the traffic (actual visitors) you get to your dealership Web site, 42 percent have not even decided whether to buy a new or pre-owned vehicle ...

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Articles•by David Keller, CPA, CFE•November 9, 2008

Cost-Effective Marketing Ideas: Get Your Customers to Promote You

David Keller - There are a lot of prior customers we don't think about until they walk through the door again to see us. We have to contact them first. We have to make an effort to be in front of them...

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Articles•by Phil Dupree•November 8, 2008

Lead Management Processes: The Backbone of Marketing

Phil DuPree - A four-hour response time is a good target (the average dealer response time is between five and six hours), but the faster the response, the better...

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Articles•by Rob Anderson•November 5, 2008

Growth through Targeted Hispanic Marketing

Rob Anderson - The Hispanic market is the only auto-buying market in the country experiencing growth. Have you begun to target Hispanic people whose first (and sometimes only) language is Spanish? If you haven’t, you might be ...

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Articles•by Rob Chesney•November 4, 2008

Leasing Changes Can Mean New Opportunities for Dealers

Rob Chesney - A growing number of dealers are finding that online used vehicle sales are an efficient and profitable way to increase revenue ...

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