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Articles•by David Keller, CPA, CFE•October 4, 2008

Technology in 2008

David Keller - Well, it is 2008. Yes, you probably know that by now. But are you really living in the year 2008? Is your business? The only way to know is to ask a few simple questions...

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Articles•by Kimberly Long•September 23, 2008

Compliance Headaches: Adverse Action and the “Red Flags” Rule

Kimberly Long - Compliance in general is an ongoing headache for dealers. Adverse action, in particular, is something many have been struggling to get a handle on for quite some time ... Compounding their worries, dealers will soon have to contend with...

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Articles•by J.D. Rucker•September 22, 2008

Get Better Gas Mileage with SEO

Jim Rucker - Gas mileage is a hot topic to automotive consumers. Search engine optimization (SEO) is a hot topic to automotive dealers. With today’s economic conditions, getting the most mileage ...

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Articles•by Rob Chesney•September 21, 2008

Building Trust, Building Sales and Managing Your Online Reputation

Rob Chesney - There are many ways in which a dealer can begin to build buyer trust online, and it all starts with the listing. When listing a used vehicle online, it is important to ...

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Articles•by Rob Anderson•September 19, 2008

Taking Tips from the Golf Pros: Explain Why - not Just What - in Your Marketing

Rob Anderson - “I want a low interest rate, no money down and a $75,000 Escalade even thought my credit has been shot since the Reagan Administration. I also want a $199 monthly payment on that Escalade.” ... What is important is how you respond to the request.

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Articles•by Daymond Decker•September 18, 2008

Drive Business, Drive Profits with Digital Advertising

Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...

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Articles•by Tom Herald•September 17, 2008

Uncovering Eight Common Myths About Web Sites

Tom Herald - Your Web site is the flagship of your business marketing plan, and it’s open 24/7, whenever a prospective customer wants to learn about you, your dealership, your inventory and your financing. By simply...

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Articles•by David Keller, CPA, CFE•September 16, 2008

Cash Flow: An Urgent Matter

Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...

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Articles•by Tom Hudson•September 11, 2008

Just Because You’re Paranoid Doesn’t Mean They Aren’t Following You

Thomas B. Hudson, Esq - If you are a dealer, you may take some comfort from the fact that your customers seldom get upset enough to haul you into court. That comfort disappears, though, when you find out that your customers are being encouraged to sue you...

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Articles•by Harlene Doane•September 6, 2008

The Lack of Consistent Accountability

Harlene Doane - Dealers, frustrated with the results in the BDC, are trying to solve what they believe is a management problem. However, the root of the problem may be much deeper. The problem lies in ...

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