Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Rob Anderson - “I want a low interest rate, no money down and a $75,000 Escalade even thought my credit has been shot since the Reagan Administration. I also want a $199 monthly payment on that Escalade.” ... What is important is how you respond to the request.
Read More →Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...
Read More →Tom Herald - Your Web site is the flagship of your business marketing plan, and it’s open 24/7, whenever a prospective customer wants to learn about you, your dealership, your inventory and your financing. By simply...
Read More →Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...
Read More →Thomas B. Hudson, Esq - If you are a dealer, you may take some comfort from the fact that your customers seldom get upset enough to haul you into court. That comfort disappears, though, when you find out that your customers are being encouraged to sue you...
Read More →Harlene Doane - Dealers, frustrated with the results in the BDC, are trying to solve what they believe is a management problem. However, the root of the problem may be much deeper. The problem lies in ...
Read More →Thomas B. Hudson, Esq. - The truncation and expiration date parts of the FACTA legislation turned out to be the worst sort of "gotcha" legislation...
Read More →Rob Mudd - A point of caution: don’t be misled by the word “interactive.” If that interactivity is not shored-up by good retail messaging, all you will have at the end of the day are a lot of useless “cookie” crumbles. It’s not about the toys, but the ...
Read More →Jason Ezell - I’ll bet that even in these slower times, more leads come through your Web site than through your front door. I’ll also wager that there are, in most cases, far more people visiting or “driving by” your Web site than there are...
Read More →Sarah Mooneyhan - Take a closer look at where you are spending your marketing dollars. Review your marketing key performance indicators for each lead source, such as lead-to-sales conversion rate and cost per sale ...
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