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Articles•by Rob Mudd•April 18, 2008

Strategies For Success In The Pre-Owned Marketplace

Rob Mudd - Our message is targeted to a transient existing market. Non-automotive ad people fail to realize that we are dealing with an existing market that is going to buy ‘this week’ who then ...

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Articles•by Glynn Rodean•April 16, 2008

The BDC Blueprint: The Basic Materials To Build Business

Glynn Rodean - There are seven basic materials for building a BDC: space, people, hardware (computers and telephones), Internet access, software, call management services, and lead sources. As with any building project, you need to determine what you want to build so you know the quantity and quality of materials you need.

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Articles•by Jeff Smelley•April 4, 2008

Training Gossip Doesn’t Work: Implement a Method of Training that Does Work

Jeff Smelley - The average individual experiences a 10 percent to 15 percent retention rate of new information presented during a typical training session. Therefore, multiple training sessions are required to reach the 80 to 90 percent knowledge level for above average performance.

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Articles•by J.D. Rucker•April 3, 2008

Internet Money Terms: Finding Search Engine Keywords That Convert

Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...

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Articles•by Mauricio Espinosa•April 2, 2008

The Other End of the Spectrum: Is It Really a Lack of Opportunity?

Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...

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Articles•by David Keller, CPA, CFE•March 28, 2008

Suspicious Behavior Warrants a Closer Look: Guard Your Dealership Assets

Dave Keller - Most fraud is uncovered because the person committing the fraud made a simple mistake or forgot to do something that day to cover it up. Most fraud, if committed by an office manager or controller, is normally difficult to discover...

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Articles•by Glynn Rodean•March 27, 2008

The Paradigm Shift To Accountability: When Is The Time To Start A BDC?

Glynn Rodean - Okay, enough sarcasm for now, but how do you measure up in supporting your technicians? The only way to find out is to spend a day in your parts department at the technicians counter.

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Articles•by Mark O'Neil•March 24, 2008

Leads Management: Best Practices

Mark O'Neil - In tandem with analyzing your lead providers, you must establish a concrete process for working the leads you receive.

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Articles•by Daymond Decker•March 21, 2008

The Skyland eCRM Experience: No Strategy Is Complete Without The Right Tools and Marketing

Daymond Decker - In keeping with their high standard of customer service excellence and meet the growing needs and demands of their customers, Parker and Seidenspinner made the decision to invest in the future of the dealership online...

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Articles•by Rob Chesney•March 19, 2008

Automotive Consumers Look Online for Efficient, Rich Shopping Experience

Rob Chesney - Consumers in the market for a used vehicle increasingly turn to the Internet first for research and price-comparison shopping. Automotive consumers are now demanding convenience and efficiency when it comes to their online shopping... experience.

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