Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Sean Bradley - Traditional search engine optimization (SEO) takes at least four to six months to provide any true results or value. This is because each search engine is different and has different algorithms, which are rules or criteria of ranking...
Read More →John Carroll - “With the BDC in place, we picked up the pace. We felt we could run a little bit harder. Now we don’t have to train 28 salesmen on how to handle a phone call. We have professionals to handle the calls."
Read More →Dave Keller - One of the problems I see in many dealerships is the lack of motivation from the sales staff, both sales managers and salespeople, to actively and accurately determine what brought the customer into your dealership...
Read More →Rob Chesney - Retailers are responding by incorporating new elements into their Web sites. In fact, Gartner Research reports that 47 percent of respondents in a 2007 survey say they will integrate Web 2.0 features into their Web sites...
Read More →Thomas B. Hudson, Esq. - If the customers who buy during an [employee pricing event] pay more than the dealership's employees, the dealership's mail become Exhibit 1 in an "unfair and deceptive acts and practices" lawsuit by a customer.
Read More →Dean Evans - The problem is getting what you ask for isn’t always a good thing. If you’re asking for the wrong Web site, that’s precisely what you’re likely to wind up with. Dealers manage to do this in two main ways...
Read More →Rob Mudd - Our message is targeted to a transient existing market. Non-automotive ad people fail to realize that we are dealing with an existing market that is going to buy ‘this week’ who then ...
Read More →Glynn Rodean - There are seven basic materials for building a BDC: space, people, hardware (computers and telephones), Internet access, software, call management services, and lead sources. As with any building project, you need to determine what you want to build so you know the quantity and quality of materials you need.
Read More →Jeff Smelley - The average individual experiences a 10 percent to 15 percent retention rate of new information presented during a typical training session. Therefore, multiple training sessions are required to reach the 80 to 90 percent knowledge level for above average performance.
Read More →Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...
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