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Articles•by David Keller, CPA, CFE•May 13, 2008

The Proper Balance In The Service Department: How To Understand Financial Statement Service LIne Items

David Keller - The inventory account that reflects the dollar amount of technician’s labor on open repair orders is work in process inventory. This account should be shown on your balance sheet after the parts inventory account along with...

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Articles•by Craig Criswell•May 12, 2008

Web Site Decisions

Craig Criswell - In fact, do a google search or use your OEM’s site to search to find a dealership. Looking at just a few of them will demonstrate how similar many are and which ones offer something a little different...

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Articles•by Mauricio Espinosa•May 8, 2008

Hispanic Economic Growth Continues To Outpace Projections

Mauricio Espinosa - If you are not actively targeting the Hispanic market of your community , then I have to ask you this question: Do you want your competitor to have a firm hold on the Hispanic market when its value tops a trillion dollars?

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Articles•by Jason Ezell•May 6, 2008

Remember The Importance Of A Personal Connection

Jason Ezell - In business, the most successful product is one that is not easily copied. The commodity that consumers consider the most valuable, and hardest to come by, is good customer service...

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Articles•by Sean V. Bradley•April 30, 2008

Staying Abreast Of Internet Evolutions: SEO versus VSEO

Sean Bradley - Traditional search engine optimization (SEO) takes at least four to six months to provide any true results or value. This is because each search engine is different and has different algorithms, which are rules or criteria of ranking...

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Articles•by John Carroll•April 29, 2008

Amato Autos All-Star BDC Does More Than Make Calls

John Carroll - “With the BDC in place, we picked up the pace. We felt we could run a little bit harder. Now we don’t have to train 28 salesmen on how to handle a phone call. We have professionals to handle the calls."

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Articles•by David Keller, CPA, CFE•April 24, 2008

Stop Wandering Around Your Advertising Expense

Dave Keller - One of the problems I see in many dealerships is the lack of motivation from the sales staff, both sales managers and salespeople, to actively and accurately determine what brought the customer into your dealership...

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Articles•by Rob Chesney•April 23, 2008

Driving The Web 2.0 Era: Consumers Are In The Driver's Seat Long Before The Sale

Rob Chesney - Retailers are responding by incorporating new elements into their Web sites. In fact, Gartner Research reports that 47 percent of respondents in a 2007 survey say they will integrate Web 2.0 features into their Web sites...

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Articles•by Tom Hudson•April 22, 2008

What Do Your Mailers Say? The Never-Ending Entertainment Of Direct Mail

Thomas B. Hudson, Esq. - If the customers who buy during an [employee pricing event] pay more than the dealership's employees, the dealership's mail become Exhibit 1 in an "unfair and deceptive acts and practices" lawsuit by a customer.

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Articles•by Dean Evans•April 21, 2008

Ask The Wrong Questions, Get The Wrong Answers

Dean Evans - The problem is getting what you ask for isn’t always a good thing. If you’re asking for the wrong Web site, that’s precisely what you’re likely to wind up with. Dealers manage to do this in two main ways...

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