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Articles•by Jason Ezell•March 17, 2008

Innovative Inventory: Make It Clear and Creative

Jason Ezell - Research from both J.D. Power and Associates and Jupiter Research reveals that customers are not particularly concerned with the absolute lowest price...

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Articles•by Tom Hudson•March 14, 2008

What’s Your Dumpster Worth? The Cost of Mishandling Personal Information

Tom Hudson - The FTC's Disposal Rule requires companies to dispose of credit reports and information from credit reports in a safe and appropriate manner...

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Articles•by Rob Anderson•March 13, 2008

What Should My Cost Per Sale Be? The Flaw in Calculating Advertising Cost Per Sale

Rob Anderson - You may find out that 60 percent of your business is generated by repeat, drive-by and referrals. If you are in a great location, this may be the case ...

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Articles•by Craig Criswell•March 11, 2008

Choosing a Dealership Web Site & Host: The Foundation of Your Internet Marketing Plan

Craig Criswell - The two most important elements to strive for when getting your Web site to optimum performance are the uniqueness of the site and the groundwork established prior to building the site for search engine optimization...

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Articles•by Mauricio Espinosa•March 10, 2008

Loyalty v. Fidelity

Mauricio Espinosa - Do customers and prospects identify your company by your loyalty program, or do they identify your company by your Vision, Mission, Passion (VMPTM)?

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Articles•by Rob Chesney•March 5, 2008

Parts and Accessory Sales Online: Know What and When To Sell Through Research

Rob Chesney - eBay Marketplace Research is an online tool that provides subscribers with transparency into the marketplace in order to gauge the sales performance of specific products and categories...

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Articles•by Michael Teitelbaum•March 4, 2008

Three Practical Ways Your Dealership Can Leverage SEO

Michael Teitelbaum - It’s a common misconception that SEO simply involves throwing keywords against the digital wall to see what sticks. In reality, this tactic could hamper your site’s SEO effectiveness...

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Articles•by Tom Hudson•March 3, 2008

Pay Now or Pay Later

Thomas B. Hudson, Esq. - A company was interested in buying a substantial part of a Georgia dealer’s BHPH portfolio of retail installment sales contracts. My contact wanted me to look over a few deal files and tell him if the documentation looked good.

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Articles•by Jason Ezell•February 25, 2008

Building Trust with Your Web Site: The Trait Buyers Are Looking For In Your Dealership

Jason Ezell - You likely have an "About Us" section of your Web site. Use it to include information about your dealership...

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Articles•by David Keller, CPA, CFE•February 21, 2008

Keep Expenses Under Control: The Delicate Balance Between Sales and Expenses

David Keller - If your sales and gross profits are declining, are your total expenses decreasing proportionately? If not, it’s time to review your income statement. Print your income statement in a format with the last 12 months side-by-side in...

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