Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Mauricio Espinosa - Do customers and prospects identify your company by your loyalty program, or do they identify your company by your Vision, Mission, Passion (VMPTM)?
Read More →Rob Chesney - eBay Marketplace Research is an online tool that provides subscribers with transparency into the marketplace in order to gauge the sales performance of specific products and categories...
Read More →Michael Teitelbaum - It’s a common misconception that SEO simply involves throwing keywords against the digital wall to see what sticks. In reality, this tactic could hamper your site’s SEO effectiveness...
Read More →Thomas B. Hudson, Esq. - A company was interested in buying a substantial part of a Georgia dealer’s BHPH portfolio of retail installment sales contracts. My contact wanted me to look over a few deal files and tell him if the documentation looked good.
Read More →Jason Ezell - You likely have an "About Us" section of your Web site. Use it to include information about your dealership...
Read More →David Keller - If your sales and gross profits are declining, are your total expenses decreasing proportionately? If not, it’s time to review your income statement. Print your income statement in a format with the last 12 months side-by-side in...
Read More →Jeff Smelley - There are some important computing jobs that get put off, or just do not get done, because they take a long time to run or slow your computer to a crawl. You no longer have to put off such tasks because you don’t have time during the work day. Schedule these jobs to be run automatically when you aren’t there.
Read More →Mauricio Espinosa - The Hispanic market is a significant driving force behind the CSI Pyramid. This market wants to be loyal. To be loyal is to be faithful to something or someone, whether it is to the government, a business, a spouse, a leader, etc.
Read More →Sean Bradley - It goes without saying that training is essential for your call center and all employees who handle your inbound phone calls. While some dealerships have chosen to use third-party companies for this function, I am not a big fan of outsourcing your call center for several reasons:
Read More →Craig Criswell - The purpose of the site is to make buying that next vehicle easier. It must attract and engage the ever-growing number of people doing research online for their next vehicle purchase...
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