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Articles•by Lisa Asbell•September 26, 2007

Your Identity Theft Program: Comply Or Risk Fines

Lisa Asbell - If you have a data breach and a customer suffers losses (or even worse, if multiple customers suffer losses), you can be held responsible for those damages along with federal and state fines...

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Articles•by Jeff Smelley•September 25, 2007

New Wireless Options On The Horizon

Jeff Smelley - Early next year the FCC is scheduled to auction additional airwave space to wireless providers. In so doing, Kevin Martin, chairman of the FCC, proposes to remove the restraints which cell phone providers have enjoyed for years.

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Articles•by Rob Anderson•September 24, 2007

Dancing with the Cars: Don't Allow a Premium to Become a Promotion

Rob Anderson - Think about your presence in the marketplace. What does it say about your dealership? Are you all about: price, warranty, service pre-owned or a combination of these and many others? You have to be “about” something.

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Articles•by Tom Hudson•September 21, 2007

Pick Your Legal Battles Wisely: Sometimes It Doesn't Pay to Fight

Thomas B. Husdon, Esq. - The estimated cost to disassemble the engine was $1,500. Van Eman believed that C.A.R.S. had no intention of honoring the limited warranty and would continue to demand additional tear down and diagnosis until...

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Articles•by David Keller, CPA, CFE•September 18, 2007

Car Sales Accounting

David Keller - Accounting for the different types of car deals generated from your F&I programs is important if you want to completely understand your business operations and the resulting effective gross profits...

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Articles•by Rob Chesney•September 16, 2007

Point, Click, Sale: Building an Online Dealership to Reach More Customers

Rob Chesney - The ability to market and sell vehicles online is becoming more critical every day. Below are a few best practices from dealers using eBay Motors to help your dealership make the leap online...

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Articles•by Daymond Decker•August 29, 2007

On The Road To Success: The Walser Way

Daymond Decker - In this highly competitive industry, top-performing dealers capitalize on innovative search marketing strategies to ensure that their Web site appears ahead of the competition on the most popular searches...

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Articles•by Chip Perry•August 24, 2007

Efficient Solutions Help Close Gaps in Consumers’ Car Shopping Experience

Chip Perry - Over the last few years, consumers have increasingly adopted broadband Internet access, which has opened the door for Web sites to provide more sophisticated services...

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Articles•by Jeff Smelley•August 23, 2007

The Cost Of Data Vulnerability

Jeff Smelley - Data access is a matter of providing each employee with availability of the information and resources required to perform their jobs optimally while blocking unfettered access to other information which may be sensitive in nature.

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Articles•by Rob Anderson•August 21, 2007

Advertising In The Real World

Rob Anderson - With television advertising, there are three main types of advertising campaigns. The first is branded by the manufacturer, these leads however have not decided to purchase from your dealership.

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