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Articles•by Rob Chesney•August 20, 2007

Boost your Online Listings: Online Tools Make Listing, Selling Vehicles Easier

Rob Chesney - A subscription based service, called eBay Motors Local Market, was recently introduced that allows dealers to upload as many vehicles as desired and make them available to buyers within a 100-mile radius...

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Articles•by Tom Hudson•August 19, 2007

Don't Sell It If You Haven't Read It

Thomas B. Hudson, Esq. - Just as any good car salesperson will know the mechanical and performance specifications of the vehicles, the salesperson should know the characteristics, terms and conditions of the financing, leasing and related services.

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Articles•by David Keller, CPA, CFE•August 17, 2007

Structuring A Service And Parts Department

Dave Keller - Gross-profit percentages are very important if you want to show a profit in the service and parts departments. You should set your goals to achieve 70 percent for labor and 40 percent for parts...

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Articles•by Daymond Decker•August 5, 2007

Houston Dealer Strikes It Big: Internet Division Sells Additional 100 Units Per Month

Daymond Decker - To gain the systematic processes and controls necessary to operate effectively and efficiently, David Taylor contracted with a technology consultant with automotive digital marketing credentials and proven results...

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Articles•by David Keller, CPA, CFE•August 4, 2007

Event Sale Contracts: What You Need To Know

David Keller - Most agreements promise to bring individuals to your dealership for a desk person, F&I manager and a closer during the sale. Usually, the length of the contract is for the sale period...

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Articles•by Rob Anderson•August 3, 2007

Advertise During Economic Downturns: Opportunity For Expanding Your Market Share

Rob Anderson - This lead to four years of solid growth prior to rising interest rates and gasoline prices over the past 12 months, so let’s take a page from the manufacturers’ playbook.

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Articles•by John Max Miller•August 1, 2007

The Right CRM Tools Make You Money

John Max Miller - Most CRM systems do not automate many processes. They require human interaction to manage and implement these processes, while automated processes cost nothing.

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Articles•by Mauricio Espinosa•July 31, 2007

The Hispanic Prospect: Make The Right Call

Mauricio Espinosa - Make sure that every staff member with any form of contact with the public has received multi-cultural training. Record language preferences in your CRM tool ...

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Articles•by Jason Ezell•July 30, 2007

Don’t Trash Flash: Search Engine Optimization and Flash - A Winning Combination

Jason Ezell - Flash makes Web sites interesting, attractive and interactive. In today’s market, capturing and keeping your visitors’ attention is increasingly difficult...

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Articles•by Tom Hudson•July 27, 2007

"Yo-Yo" Deals In Finance: I Don't Think So

Thomas B. Hudson, Esq. - The relative rarity of these transactions doesn’t faze the NCLC, or, for that matter, the press. They know a good, catchy (and loaded) headline phrase when they hear one. So, they call every conditional delivery transaction...

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