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Articles•by Mauricio Espinosa•June 1, 2007

Know Your Hispanic Market: The Trillion Dollar Market Coming Soon

Mauricio Espinosa - Another measurement of the market’s growth is advertising rates in Hispanic media. A recent sampling of 16 nationally distributed Hispanic magazines found that advertising rates for the year 2007 jumped more than 16 percent.

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Articles•by Rob Anderson•May 28, 2007

Tracking Advertising Online Provides Success

Rob Anderson - The best thing about the Internet is its inherent accountability. Every click can be counted and every visitor logged, but you have to know how to make this information work for you ...

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Articles•by Jeff Smelley•May 23, 2007

Upgrade Or Replace When Your Computers Need Help

Jeff Smelley - Simply put, upgrading can produce marginal results for a marginal period of time. Replacement is safer than upgrading, requires less knowledge and may ultimately be cheaper.

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Articles•by Tom Hudson•May 16, 2007

Don't Misrepresent The Buyer's Income To The Finance Company

Thomas B. Hudson, Esq. - Most states have such a law and the laws are particular favorites of plaintiffs’ lawyers. Why? Because they usually provide for a doubling or tripling of the plaintiff’s damages and provide for an award of...

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Articles•by Jason Ezell•May 14, 2007

Does Your Web Site Speak Spanish?

Jason Ezell - A large contributor to the continued rise in our total population and the online population is the Hispanic market, but you might be surprised by the size of this group’s AIUs. Since 2000, America’s population has increased by over 18 million people ...

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Articles•by Rob Chesney•May 12, 2007

Describing A Better Sale Proven Techniques For Developing More Professional Descriptions In Your Online Listing

Rob Chesney - They are your one opportunity to both inform and excite buyers – your newspaper listings, radio spots and sales floor conversations all rolled into one...

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Articles•by Mauricio Espinosa•May 11, 2007

How BIG Is Hispanic Buying Power

Mauricio Espinosa - The Selig Center of Economic Growth estimates that Hispanic buying power will reach $863.1 billion in 2007. An 8.1 percent increase in buying power over 2006. This information does affect your dealership, but how?

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Articles•by John Zieglar•May 10, 2007

A Box With No Boundaries Automation & CRM Outsourcing

John Zeiglar - By definition, automation is the technique of making a system or process operate with minimal human labor. In other words, it simplifies a system or process, which is a good thing...

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David V. Goliath When Andy Chevrolet Fought General Motors

Jennifer Murphy - Since a Chevrolet franchise was included in the purchase agreement, GM had to approve the buy-sell agreement between Sims and Dealer John O’Brien. Before GM would approve it, Sims had to draft a proposal that included pro forma sales...

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Articles•by Rob Anderson•May 5, 2007

Build An Electronic Brand On The Web

Rob Anderson - Twenty-five percent of prospects would never pick up a phone to give us information, but they’ll gladly get online and provide whatever information we ask for. This is proof positive that the Internet is a powerful tool for ...

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