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Articles•by Jeff Smelley•July 2, 2007

Windows Vista: To Adopt Or Not

Jeff Smelley - Microsoft’s new Windows product has a “new” look and feel, new features, and improved this and more of that. Microsoft’s literature promises greater productivity, enhanced entertainment, easier use and a plethora of other feel good ...

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Articles•by Mauricio Espinosa•June 30, 2007

When Approaching The Hispanic Prospect, Don't Shoot Yourself In The Foot

Mauricio Espinosa - As soon as the salesperson opens their mouth, in those brief few initial seconds, your salesperson can choose to shoot themselves in the foot or present an excellent and lasting first impression...

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Online Ad Disclosures: Online Advertising Guidelines

Jennifer Murphy - As most dealers know, when you make particular claims (what the FTC refers to as “trigger terms” or “trigger claims”) in advertisements of any kind, disclosures are required ...

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Articles•by Rob Chesney•June 26, 2007

Online Sales Go Full Circle: Tips And Techniques To Making Sourcing Inventory Online As Easy As Finding A Buyer

Rob Chesney - Just as it does for any buyer, the Internet offers dealers a chance to find the best deal on the best selection of vehicles from across the country and around the world...

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Articles•by John Zieglar•June 23, 2007

SEM & Microsites Generate Online Sales: Courtesy Chevrolet Capitalizes Opportunity

John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...

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Articles•by John Carroll•June 20, 2007

Wilde Jaguar Sells World Wide With The Help Of eBay Motors

John Carroll - In February, eBay Motors announced that it’s taking their online auto auction to the next level, with plans to roll out a new service called the Local Market that will let dealers post all of their used vehicles online for a...

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Articles•by Tom Hudson•June 11, 2007

Federal Court Upholds Class Waiver In Arbitration Agreement

Thomas B. Hudson, Esq. - Lately, plaintiffs’ lawyers have convinced a few courts that requiring a consumer to waive class relief is “unconscionable” and is reason enough for courts to refuse to enforce the arbitration agreements...

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Articles•by David Keller, CPA, CFE•June 5, 2007

Business Survival After Retirement Or Death

David Keller - The best way to evaluate your business is to study the history of your industry. Learn why some businesses have failed when others have succeeded, then think through how you would have reacted in similar situations.

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Articles•by Rob Chesney•June 4, 2007

Big Box Ideas For Maximizing Multiple Listings Tested Tips For Enhancing Online Sales Without Enhancing Your Effort

Rob Chesney - The secret to increasing your sales volumes on the Web is to understanding what online buyers are looking for and understanding the basics of coordinating multiple listings...

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Articles•by Jeff Smelley•June 2, 2007

End Antivirus Overkill

Jeff Smelley - A successful Internet security policy, when practiced, will provide the highest degree of protection while not adversely impacting your computer’s performance or encroaching on your work day.

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