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Articles•by David Keller, CPA, CFE•May 4, 2007

Where Is My Net Worth?

David Keller - Let’s discuss your dealership’s net worth. Do you have any? If so, how much is it? Most dealers don’t even look at their change in net worth from month to month or year to year...

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Articles•by Mauricio Espinosa•May 1, 2007

Your Best Strategy in 2007 is Your Forecast

Mauricio Espinosa - Control of your sales force is paramount. More and more salespeople are “doing their own thing.” It troubles me when I witness that in an operation. Regardless of how good they are, your sales staff cannot “do their own thing.”

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Articles•by Rob Anderson•April 26, 2007

Branding Or Directing Response Spending Dollars Wisely For Both

Rob Anderson - The ultimate goal of branding is to cause ‘Top of mind awareness’ (TOMA). TOMA is when a specific brand immediately comes to the mind of the customer when purchasing a particular product.

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Articles•by Rob Chesney•April 24, 2007

Give Back With Your Next Sale

Rob Chesney - eBay Giving Works is the dedicated program for charity listings; enabling you to list items and donate part or all of the final sale price to your favorite nonprofit organizations...

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Articles•by Sean V. Bradley•April 23, 2007

Create Customer Loyalty

Sean Bradley - The typical store will only close 22 percent of their ups, 40 percent of those never create a cash repair order and a full two-thirds of those customers are gone by the time they truly become valuable, which is when ..

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Articles•by John Zieglar•April 13, 2007

Used Car Dealer Invests In Technology Frank Myers AutoMaxx

John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...

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The Truth Of Advertising Compliance

Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...

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Articles•by Walter Trusdell•April 7, 2007

Shaking It Up AT Hillside Honda Pays Off For Internet Department

Walter Trusdell - Things like pay-per-click, search engine optimization, organic searches, flash media, blogging, black list and more held no meaning in our dealership...

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Articles•by Jeff Smelley•April 3, 2007

Turn off Automatic Updates

Jeff Smelley - Microsoft claims the easiest way to keep your computer system current is to schedule these updates, TRUST Microsoft and just let everything happen automatically. To this Microsoft recommendation I say, “When pigs fly”!

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Articles•by Jason Ezell•March 31, 2007

More Leads Please, Can A Dealer Have Too Many

Jason Ezell - Here’s where the issue gets worse, of Internet shoppers who submitted a lead AND purchased a vehicle, only 42 percent purchased within 30 days of submitting that lead...

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