Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Sean Bradley - The typical store will only close 22 percent of their ups, 40 percent of those never create a cash repair order and a full two-thirds of those customers are gone by the time they truly become valuable, which is when ..
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John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...
Read More →Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...
Read More →Walter Trusdell - Things like pay-per-click, search engine optimization, organic searches, flash media, blogging, black list and more held no meaning in our dealership...
Read More →Jeff Smelley - Microsoft claims the easiest way to keep your computer system current is to schedule these updates, TRUST Microsoft and just let everything happen automatically. To this Microsoft recommendation I say, “When pigs fly”!
Read More →Jason Ezell - Here’s where the issue gets worse, of Internet shoppers who submitted a lead AND purchased a vehicle, only 42 percent purchased within 30 days of submitting that lead...
Read More →Thomas B. Hudson, Esq. - In this case, the 9th Circuit held that an investment bank that merely loaned money to a lender could be held responsible for the misdeeds of the lender...
Read More →David Keller - Your bank, auction and vendors consider you a finance customer every day. So, how is your credit rating with them? If you take a look at the financial status of your dealership, ...
Read More →John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...
Read More →Samantha Shaw - The store's ability to deliver so many cars while operating under their many selling constraints intrigued me. Hillside Honda has no room for expansion.
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