auto dealer in black and red logo
MenuMENU
SearchSEARCH

Digital

Ad Loading...
Articles•by Todd Swickard•August 31, 2006

Internet Advertising and My Marketing Plan

Todd Swickard - The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable...

Read More →
Articles•by Todd Swickard•August 31, 2006

Google your Dealership

Todd Swickard - Go to your computer and try this experiment. Try typing your dealership name in the search area of your Internet browser...

Read More →
Articles•by Todd Swickard•August 31, 2006

Search Engine Marketing: What's Next

Todd Swickard - ...it may be a new way for effectively cutting some of the advertising and adding accountability to the sales floor...

Read More →
Ad Loading...
Articles•by Todd Swickard•August 31, 2006

Are You Ready? Search Engine marketing

Todd Swickard - Make sure that you can find anything that you need at your dealership in less than three clicks from the home page...

Read More →
Articles•by Chip Perry•August 31, 2006

Merchandising Your Way To Success On The Internet

Chip Perry - The Internet leads more shoppers to the vehicle they purchase than all newspaper classified ads and classified magazine ads combined...

Read More →
Articles•by Todd Swickard•August 31, 2006

Six Reasons to Buy Internet Marketing in 2006

Todd Swickard - I basically got the same responses that I used to get when selling online classifieds: “This is a fad."

Read More →
Ad Loading...
Articles•by Sandi Jerome•August 31, 2006

Technology And The Safeguards Rule

Sandi Jerome - There are four things that you must do regarding technology to protect your dealership against a violation of the safeguards rule

Read More →
Articles•by Jennifer Rincon•August 31, 2006

CRM Success: West Herr Nissan

West Herr Auto Group began over 50 years selling Ford vehicles in Hamburg, N.Y. Building on the success of their original 1950 Ford dealership, They have become the largest automotive group in New York, selling 21 brands of vehicles and employing over 1,100 people. With that much activity, they must know something about Customer Relationship Management (CRM).

Read More →
Articles•by Dean Evans•August 31, 2006

Fasten Your Seatbelts Search Engine Marketing Drives More Efficient Sales Process

Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...

Read More →
Ad Loading...
Articles•by Rex A Collins•August 31, 2006

Many Dealers Remain Confused About Taxability of Demonstrators

Rex Collins - If the employee provided the use of a demonstrator automobile is not a full-time salesperson, the full exclusion...

Read More →