Digital Cover Features
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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ADT Magazine
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SEARCHMENUSEARCHCar shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
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Chip Perry - The Internet leads more shoppers to the vehicle they purchase than all newspaper classified ads and classified magazine ads combined...
Read More →Todd Swickard - I basically got the same responses that I used to get when selling online classifieds: “This is a fad."
Read More →Sandi Jerome - There are four things that you must do regarding technology to protect your dealership against a violation of the safeguards rule
Read More →West Herr Auto Group began over 50 years selling Ford vehicles in Hamburg, N.Y. Building on the success of their original 1950 Ford dealership, They have become the largest automotive group in New York, selling 21 brands of vehicles and employing over 1,100 people. With that much activity, they must know something about Customer Relationship Management (CRM).
Read More →Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...
Read More →Rex Collins - If the employee provided the use of a demonstrator automobile is not a full-time salesperson, the full exclusion...
Read More →Do you REALLY know everyone who walks through your dealership doors? What about those who never physically visit your dealership, all their hard work, searching and purchase decisions are done over the Internet? Knowing your customer is not only about calling them by name, it is understanding how you can manage ...
Read More →Dean Evans - Part II will cover key questions to ask regarding the service provider's level of expertise with search marketing...
Read More →Sean Wolfington - Sheehy sold an additional 414 cars in one month online while decreasing their advertising costs...
Read More →Sean Wolfington - Respecting the customer starts with selling according to the needs of the customer and saying goodbye to high-pressure...
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